What Enterprise Quota Attainment Rate Actually Tells RevOps Leaders (and How to Act on It)

Quota attainment rate measures the percentage of your sales reps who hit their targets in a given timeframe. It may seem straightforward, but the reality is more complex. 

The metric sits at the center of every revenue conversation, yet teams can still misinterpret or over-emphasize it. That misunderstanding can skew resource allocation, cloud forecast accuracy, and leave growth targets out of reach.

Curtis Schroeder 9 minute read

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Martin Fleming

CHIEF REVENUE SCIENTIST

Accredited economist, technology strategist, and author with expertise in creating ground-breaking global strategies.

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Scott Barton

Curtis Schroeder

SENIOR DIRECTOR, PRODUCT MARKETING

Experienced sales and marketing strategist with 15 years of experience.


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Jacklyn Lane

Jacklyn Lane

PRODUCT MARKETING MANAGER

Experienced marketing specialist with proven analytical approaches to bringing SaaS products and solutions to market.

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