Revenue now comes from a mix of streaming, digital, and bundled deals. These different revenue sources don't carry the same margins, but most sales plans still act like they do. Varicent gives Media & Entertainment leaders the control to align account coverage, quotas, and incentives to the revenue sources that actually drive profit.
Squeezed Margins
Gaps In Planning
Signal Problems
Trusted by 850,000+ sales professionals including the world’s leading media and entertainment organizations.
“We have a lot of confidence in the platform. We feel good about the calculations. And our sellers feel good about it, knowing when they see their statement that it’s accurate.”
Sebestyen Melega,
Incentive Development and Operation CoE Lead,
Magyer Telekom
Align fragmented teams and processes on a single platform, making it easy to execute a company-wide strategy.
Eliminate the "black box" of complex payouts across multi-platform deals and reduce the manual burden of auditing diverse contract types.
Manage high-volume, high-complexity plans with a scalable engine that handles media industry nuances without manual interventions.
The Reality
Revenue looks strong, but low-margin deals and misaligned incentives chip away at profit.
What Changes
Varicent helps you align quotas and incentives to the products and bundles that actually drive value.
The Outcome
Your team sells what’s profitable, not just what’s easy.
The Reality
Buyers shift between linear, streaming, and digital faster than plans can adjust.
What Changes
Update territories and incentives as demand moves across platforms.
The Outcome
Your sellers stay focused on where the revenue is going, not where it used to be.
The Reality
High-value inventory gets overlooked while easier deals take priority.
What Changes
Give reps clear visibility into what drives their earnings before they close.
The Outcome
Better deal decisions, stronger mix, and more value from every sale.
The Reality
Complex deals create confusion, rework, and questions around payouts.
What Changes
Varicent connects planning, performance, and payouts in one platform so everything ties back to your company strategy.
The Outcome
Fewer disputes, faster close cycles, and numbers leadership can trust.
