Sales Performance and Incentives Software

Growth Isn’t Guesswork. It’s Orchestration.

It’s time to put quotas, territories, comp, and capacity on a single, connected, GenAI-powered platform, built to flex to any level of scale or complexity. Empower sellers to do their best work. Get back the revenue you’re losing, without adding headcount or new pipeline.

It’s the system-level, GenAI unlock for modern GTM teams.

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Varicent named
a Leader by Gartner®

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2026 Gartner® Magic Quadrant™
for Sales Performance Management

CC Group

Varicent ranked 1st in all evaluated Use Cases in the 2026 Gartner® Critical Capabilities for Sales Performance Management

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Varicent named
a Leader by Forrester

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The Forrester Wave™: Sales Performance Management Solutions for Incentive Compensation, Q1 2025.

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Trusted worldwide by teams who own the number

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Fix the Friction. Free the Seller.

There’s endless revenue hiding in your sales plan. Not because the team isn’t good. Because the systems around them slow them down.

What if territories matched real capacity? Quotas reflected actual opportunity? Incentives drove strategy instead of patching over misalignment? GenAI flagged risks before they turned into missed targets? And all of these pivoted quickly together?

That’s what orchestration looks like. With GenAI at the core, sales teams using Varicent can align strategy, performance, and execution in one system that focuses sellers on the right opportunities and maximizes their selling power.

revenue growth tools and dashboards

Incentives

Design incentive plans that focus seller performance, tie every action to revenue strategy, and adapt immediately as needs change.

Sales Planning

Balance territories, optimize quotas, and model capacity to turn strategy into performance.

design effective sales territories

SALES PLANNING

Plan Smarter. Grow by Design.

Use GenAI to build quotas, territories, and capacity plans that align with your strategy, flex as priorities shift, and recover the revenue most plans miss.

We now have a platform that allows us to focus on plan design and optimization, rather than number-crunching and corrections.

Alan Teixeria

Vice President Human Resources, Compensation & Benefits, Destination XL Group (DXL)

ARTIFICIAL INTELLIGENCE

AI Built In, Not Bolted On

Varicent’s GenAI isn’t layered onto old workflows. It’s embedded into every layer of planning and execution, redefining how work gets done and letting you build for what’s next.

it is now much easier to update our commission plans to better align sellers’ efforts with overall company strategy, steering sales in a more proactive manner.

Erwin Merkel

Director of IT, Siemens Healthineers
predictive sales forecasting tools with data visualizations
enterprise-incentive-management

INCENTIVES

Turn Compensation Into a Strategic Lever

Incentives shouldn’t lag behind your strategy. They should drive it.

With Varicent, you can build AI-assisted plans that adapt as conditions change, focus sellers on high-impact activities, and give reps real-time visibility into what they’re earning.

It adds trust and reliability in our data. No more justifying where the numbers came from. Our data now, after using the Varicent software, is 100% correct.

Greg Keller

Customer Experience Operations Manager, AFL
  • Celonis_Round
    The transparency has actually reduced the number of questions significantly, whereas before it was a black box — reps wouldn't be able to see their information. This time they can close a deal today to see it tomorrow on the report.

    Matthew Flotard
    VP, Global Finance Head of Strategic Sales, Celonis

    VIEW THIS CASE STUDY →

  • Magyar Telekom_Round
    The improved flexibility of Varicent allowed for a significant reduction in manual efforts and put control in the hands of business users (rather than IT), meaning changes can be made more quickly. Also, the daily, detailed visibility of performance was a significant benefit for our payees.

    Sebestyén Melega
    Incentive Development and Operation CoE Lead, Magyar Telekom

    VIEW THIS CASE STUDY →

  • Pitney Bowes_Round
    We’ve paid 100% accurately and on time. Since we’ve been with Varicent, we’ve managed to reduce our administrative headcount by 70%.

    Andrew Small
    Director Payroll & Commissions, Pitney Bowes

    VIEW THIS CASE STUDY →

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