Sales Planning Software

GenAI-Native Sales Planning Software. Built for Complex Teams and Moving Targets.

Most sales plans break when priorities change. Varicent connects segments, territories, quotas, capacity, and resource allocation in a GenAI-native sales planning platform built to adapt quickly and at scale, so you can capture more revenue in every cycle.

products-salesplanning-hero-vertical (1)-1

Trusted by Leaders Who Own the Number

Guerbet
omnicell-1
motion
shaw-industries-customer-logo
USG_Corporation_logo
Guerbet
omnicell-1
motion
shaw-industries-customer-logo
USG_Corporation_logo

Varicent named
a Leader by Gartner®

2026 Gartner® Magic Quadrant™ 
for Sales Performance Management   


gartner-Magic-Quadrant-crop

Varicent ranked 1st in all evaluated Use Cases in the 2026 Gartner® Critical Capabilities for Sales Performance Management

gartner-Magic-Quadrant-chart-crop

Varicent named

a Leader by Forrester

The Forrester Wave™: Sales Performance Management Solutions for Incentive Compensation, Q1 2025.

forrester-crop

Better Plans = Better Performance

products-salesplanning-betterplans-buildasales

Build a Sales Plan That Captures More Revenue

Most plans miss revenue because of sales planning gaps: under-covered accounts, overloaded sales reps, and sales targets that don’t match reality. Varicent uses GenAI to optimize quotas, territories, and headcount from the start, so every account gets covered and every rep is matched to real opportunity.

products-salesplanning-betterplans-changehappens

Change Happens. The Plan Flexes.

Transform your sales planning process from a rigid annual exercise into a dynamic competitive advantage. Instantly model the potential impact of multiple scenarios and market disruptions. Proactively redeploy sales resources to protect revenue and capitalize on emerging opportunities throughout the year.

products-salesplanning-betterplans-oneunified

One Unified Platform

Manage your entire go-to-market strategy on one platform. Nothing gets scattered across point solutions. Teams plan with the same data, in the same system, keeping the whole organization on the same page, at all times.

solutions-mediaandentertainment-designed-finance-card

Engineered for Enterprise Complexity

Unlike generic sales planning tools or CRM add-ons, Varicent is engineered for the complexities of enterprise sales planning. Varicent handles thousands of sellers, overlapping territories, layered approvals, and mid-quarter shifts, so you can build balanced territories, uncover growth opportunities, and scale your business without breaking the model or slowing down execution.

The Metrics That Matter

Up to
5%
Revenue Uplift
Up to
15%
Increase in Reps Achieving Quota
Up to
75%
Reduction in Sales Planning Cycle Time

A Single Platform to Model, Pay, and Perform

Proactively surface AI-driven recommendations to make more informed decisions with greater agility and precision. Our assistant streamlines territory management and quota planning by identifying issues like an unbalanced territory or an at-risk quota, turning data into actionable insights.

Change headcount, shift coverage, or adjust quota in minutes. Get data-driven answers to "what-if" questions about go-to-market changes before you commit. Model reorgs, go-to-market pivots, and territory moves to assess potential revenue and cost impact of different scenarios.

Planning rules for quotas, sales capacity, coverage, and headcount all live in one centralized model. Eliminate errors that come from manual data reconciliation and disconnected spreadsheets. Changes cascade, don’t waste time syncing spreadsheets or rebuilding formulas.

Pull in pipeline, territory, and capacity data straight from your CRM, HR, and other relevant systems. Teams plan faster and align more easily, and information rolls up cleanly to the C-suite.
products-salesplanning-asingleplatform-genaipowered
  • celonis_BIG

    “The immediate impact was just more visibility, transparency into their numbers so they could actually see during the month how am I doing against my quota.”

    Matthew Flotard
    VP, Global Finance & Head of Strategic Sales
  • ServiceNow_logo

    “Whether it’s adapting plans midyear, integrating with our own workflows, or getting hands on support, the experience has been outstanding. It’s built for the complexity of modern compensation teams.”

    Rick Butler
    Vice President, Global Sales Compensation
  • shaw-industries-customer-logo

    “Shaw Industries Group drove profitable growth by 8%+ by implementing Varicent Incentives and Sales Planning.”

    Melissa Crawley
    Director of Sales Compensation
  • Global Manufacturing & Supply Chain Leader

    “Sales teams no longer have to guess where they stand,” the analyst shared. “Now, they can see their compensation update in real time. The transparency has built trust and improved overall morale.”

  • Global Enterprise Medtech Company

    “Added more than 1,000 new calculations fueled by Sales Planning data, without impacting system performance. Reps saw increased speed and accuracy on payouts by connecting territory and quota data to Incentives.”

“Default quote text”

The Varicent Platform

Sales Planning Software alone can move revenue. But real impact comes when every part of the sales performance ecosystem works together.

Varicent unites sales planning software, incentive compensation management software, seller insights, and data management in a single, connected, AI-native platform. Our complete sales performance management platform bridges functions and keeps relevant data flowing seamlessly. It’s true GTM orchestration, at any scale.

View Product Tours

product-salesplanning-thevaricentplatform (1)

Varicent Industry Recognition and Awards

Sales Compensation

Summer 2025 EMEA Regional Leader Mid-Management
Summer 2026 Europe Regional Leader Mid-market

Sales Planning

Summer 2026 Highest User Adoption Mid-Market
Summer 2026 High Performer Mid-market
Summer 2026 Best Meets Requirements Mid-market
Summer 2026 Easiest Setup Mid-market
Summer 2026 Easiest To Use Mid-market

Sales Performance Management

Summer 2026 Leader Enterprise
Summer 2026 Leader Mid-market
Summer 2026 Europe Regional Leader Enterprise
Summer 2026 EMEA Regional Leader Enterprise
Summer 2026 Canada Regional Leader
Summer 2026 Europe Regional Leader

Users Love Us

Milestone Users Love Us