Ignite Sales Growth with Precision Territory Planning Software
Optimize your sales territories to boost sales productivity and revenue. Empower your sales teams with data-driven insights from advanced sales territory planning software to improve territory coverage and territory alignment.

Trusted By Top Enterprise Sales Leaders
Most Territory Plans Leave Revenue on the Table
Misaligned sales territories mean lost revenue, missed opportunities, and demotivated sales reps who don't hit their quotas.
Poorly planned sales territory structures lead to missed revenue and overextended sales teams. This results in wasted resources, high-value accounts being overlooked, and negligible growth.
Manual sales territory planning processes decrease sales effectiveness and create suboptimal capacity planning or resource allocation.
Disorganized territories impact the effectiveness and quota attainment of sales reps, reducing overall sales productivity.
Territory Planning Software: Boost Sales and Improve Efficiency
Varicent's Territory Planning solution makes it dead simple for you and your team to design balanced, data-driven territories that maximize each rep's sales potential. With robust scenario modeling, AI assistance, and multiple sales data insights, it's easy to allocate resources more effectively and identify untapped growth opportunities. With Varicent, you can streamline territory planning, enhance team performance, and drive sustainable revenue growth.
Define and model territories across multiple systems or user-defined hierarchies.
Definitional elements can be shared across multiple territories to support matrix structures.

Use inheritance rules to support territory definitions, enabling users to define a territory based on one or more territories.
Build territories using an inclusions/exclusions approach.

Precedence-based rules engine allows users to define named accounts at a higher territory level so they are automatically removed before geography rules are applied.

Take a visual approach to territory planning and balancing using intuitive sales mapping tools.
Use map-based visuals for geographic boundaries and named account-based territories.
Built-in workflows enable collaboration and quick approvals.

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Discover how Varicent can support your revenue journey, from results-driven sales territory design to creating predictable revenue growth within your organization.
Frequently Asked Questions (FAQ)
What does a good sales territory plan look like?
A good sales territory plan is balanced, data-driven, and aligned with your business goals. It considers sales potential, account attributes, and market dynamics to ensure fair workload distribution among sales reps. Effective plans use sales territory mapping and interactive maps to visualize territories and optimize capacity planning. They are agile, allowing adjustments based on changing market conditions and sales data, leading to increased sales productivity and revenue growth.
How do you choose a sales territory planning software?
Choosing the right sales territory planning software involves evaluating features such as seamless CRM data integration, advanced sales territory mapping capabilities, and AI-powered scenario modeling. The software should support collaboration among sales leaders, sales managers, and sales operations teams and help align territories with market opportunity and revenue goals.
How can AI improve territory planning?
AI-powered sales territory planning software can analyze complex sales data and market trends to suggest optimal territory designs. It enables scenario planning to test different territory structures, automates manual tasks, and helps align sales strategies with business goals for better sales outcomes.
Can sales territory planning software integrate with existing CRM systems?
Yes, most modern sales territory planning software like Varicent integrates seamlessly with popular CRM platforms like Salesforce, HubSpot, and others. This integration ensures real-time syncing of customer data, territory data, and sales routes, enhancing data accuracy and enabling efficient territory management.
How often should sales territories be reviewed and adjusted?
Sales territories should be reviewed ideally quarterly to respond to changing market dynamics, sales potential shifts, and sales team changes. An agile territory planning approach supported by advanced software allows for continuous adjustments to maintain balanced territories and maximize sales revenue.