Key Lessons from the 2025 Forrester B2B Summit
Explore top insights from the 2025 Forrester B2B Summit: buyer networks, generative AI, and integrated planning shaping the future of B2B strategy.
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Sales Planning
Still Planning Like It’s 2005? Here’s What High-Performing GTM Looks Like Now
Discover how high-performing teams are rethinking their go-to-market planning in 2025—aligning comp, behavior, and AI to drive smarter, faster revenue growth.
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Sales Performance
7 Trends That Will Redefine Sales Performance Management in 2025
Discover the 7 key trends shaping Sales Performance Management in 2025, from AI-powered precision to agile sales plans and cross-functional collaboration. Learn how to stay ahead, optimize...
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Sales Planning
What Happens When Your Sales Plan Gets Punched in the Face?
Market shifts can derail even the best sales plans. Learn how top sales teams adapt in real time to stay ahead and drive revenue, no matter what hits them.
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Incentives
Sales Comp Folks: Here’s Why the Biggest Lever in Incentives is One You’re Probably Not Pulling
Sales comp issues? The real problem is often territories & quotas. Fix these, and your comp plan can work as intended—driving performance and revenue growth.
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Sales Performance
The Hidden Costs of an Inflexible Sales Compensation Solution
An inflexible sales comp system drains revenue, productivity and trust. Learn how rigid processes hold your business back and what top organizations do to adapt.
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Sales Performance
Breaking Free: The Hidden Costs of Legacy Enterprise Planning Systems
Struggling with rigid FP&A tools for sales planning? Discover the hidden costs of legacy systems and how modern SPM solutions drive agility and cost savings.
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Sales Performance
Why Sales Compensation Systems Fail at Scale (And What to Do About It)
Is your sales compensation system slowing you down? Discover why some fail at scale, the impact on revenue, and what to look for in a solution that grows with you.
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Varicent Innovate
Sales Performance Holiday Gift Guide 2024
Celebrate the sales performance pros in your life with Varicent’s 2024 Holiday Gift Guide. Find perfect presents for sales leaders, RevOps pros, and sellers to inspire growth and success in the year...
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Meet Our Contributors
Martin Fleming
CHIEF REVENUE SCIENTIST
Accredited economist, technology strategist, and author with expertise in creating ground-breaking global strategies.
Curtis Schroeder
SENIOR DIRECTOR, PRODUCT MARKETING
Experienced sales and marketing strategist with 15 years of experience.
Jacklyn Lane
PRODUCT MARKETING MANAGER
Experienced marketing specialist with proven analytical approaches to bringing SaaS products and solutions to market.
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