Everyone Blames the Economy. The Data Tells a Different Story.

The 2025 Market Spotlight Report: The Status Quo Trap

Ask a group of revenue leaders what’s holding back growth, and you’ll likely hear some familiar answers: macroeconomic uncertainty, budget constraints, shifting buyer behavior.

But when we surveyed over 1,400 revenue and operations leaders for the 2025 SPM Market Spotlight, a different pattern emerged.

The real obstacles to growth? It turns out that they’re mostly internal.

Curtis Schroeder 3 minute read

Meet Our Contributors

Martin Fleming-2

Martin Fleming

CHIEF REVENUE SCIENTIST

Accredited economist, technology strategist, and author with expertise in creating ground-breaking global strategies.

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Scott Barton

Curtis Schroeder

SENIOR DIRECTOR, PRODUCT MARKETING

Experienced sales and marketing strategist with 15 years of experience.


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Jacklyn Lane

Jacklyn Lane

PRODUCT MARKETING MANAGER

Experienced marketing specialist with proven analytical approaches to bringing SaaS products and solutions to market.

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