Holt Renfrew


  • holt-circle-logo
    Varicent takes away any questions about what is happening on the back-end, allowing sellers to focus on their work with their customers.

    Tara Deegan
    Divisional Vice President, Holt Renfrew


With a history built on strong, high-touch, customer connections that spanned generations, in-person stores have always been the focus for Holt Renfrew. While online shopping was available, Holt Renfrew still needed a way to continue to support their customers with exceptional service.

Case Study Snapshot

Solutions: Incentives  

  • Transparency into transactions, commissions payments, and inventory
  • Supporting 2,500 payees across the company
  • Arming their sales team with information they need to better serve their customers


Fortunately, a month before the outbreak of COVID-19, in February 2020, Holt Renfrew worked with Varicent and InnoVyne Technologies to launch the latest version of Varicent Incentives—giving them the tools they need to continue to serve their customers, no matter the circumstance.

Varicent Incentives removes friction from the compensation process, accelerates the ability to make plan changes and adopt new strategies, and enables new insights to outdo previous performance.


By deploying Varicent Incentives, Holt Renfrew gained visibility into in its variable compensation, bonus programs, and other performance management business processes. Ultimately, arming their sales team with the information they needed in order to better support their customers. Tara Deegan says, “Customer service is based on our connection to the customer, but really close to that is productivity, and productivity, for us, is defined as everything that runs through Varicent.” Tara Deegan continues, “Picking great partners, like Varicent and InnoVyne, who understand not just your technical needs, but who you are as an organization, is essential to maintaining the heartbeat of your place.”

  • Transparency into transactions, commissions payments, and inventory
  • Supporting 2,500 payees across the company
  • Arming their sales team with information they need to better serve their customers


Holt Renfrew is considered Canada’s fashion and lifestyle retailer. Founded in Quebec City in 1837, Holt Renfrew is renowned for unparalleled retail experiences and is Canada’s hub for the world’s best fashion and beauty brands. Recognized as a leader in personal service and experiences, the company’s mission is to empower self-expression and ignite positive change along with overarching commitments to sustainability and diversity and inclusion. With seven stores across Canada, including four in the Greater Toronto Area, plus Montreal, Calgary, and Vancouver, customers can also experience Holt Renfrew’s offerings via holtrenfrew.com. Holt Renfrew was acquired by the Weston family in 1986 and continues to be privately and Canadian-owned as part of the Selfridges Group. Visit us at www.holtrenfrew.com.

Group 7

Retail & Consumer Goods

Group 11


Group 13

North America

Group 23


Related Case Studies

  • colt-related


    Hits its stride for sales performance by enhancing visibility and control of commission payments.

    Learn more →

  • dsm-related


    Finding a Healthier Future for Sales Performance Management

    Learn more →

  • dxl-related


    Big improvements in customer service are no tall order with analytics-powered sales performance management.

    Learn more →

  • Holt Renfrew Logo

    Holt Renfrew

    Holt Renfrew Thrives in a Time of Crisis

    Learn more →

  • siemens-related

    Siemens Healthineers

    Sales commission on the next level.

    Learn more →

  • tektronix-related


    Gains total visibility of its global incentives plan for a worldwide salesforce

    Learn more →

  • united-rentals-related

    United Rentals

    Driving positive sales behaviours with increased insight into compensation

    Learn more →

  • magyar-telekom-related

    Magyar Telekom

    Calling for a New Way to Monitor Sales Performance

    Learn more →

  • wawanesa-related


    A policy for improved performance

    Learn more →

  • zions-related

    Zions Bancorporation

    Keeping incentive compensation payments compliant

    Learn more →

Share your success story

Showcase your success –whether it’s your own achievement, your team’s, or your organization’s. The Varicent Global Customer Reference Program provides customers and partners like you with a variety of opportunities to demonstrate your leadership and innovation in your industry.