Incentives
Pay Marketing and Sales for MQLs
Sales and marketing have closely linked responsibilities, so why do they rarely see eye to eye? Sales ignore leads from marketing because they are...
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Incentives
4 Reasons Why We Always Choose Total Contract Value
Total Contract Value (TCV) is a metric the entire organization can use, and forces the right sales process conversations.
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3 Things I Learned From My Varicent Elevate Trip?
On October 20, 2021, we held our first, in-person European event, Varicent Elevate. It was incredible to join our customers and partners face-to-face...
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Incentives
The Life-Changing Magic of Incentive Compensation
I know it is way more fun to operationalize intent data, or create new sequences for a new customer segment, but you need to make sure...
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Incentives
Sales Comp Terms
Sales comp, or what a sales rep gets paid, is usually a mix of a base salary and extra financial incentives. It’s used to encourage and set...
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Artificial Intelligence
How Revenue Intelligence is Changing Lead Management Systems
Sales are the lifeblood of any company, and leads are the lifeblood of a sales team. Lead management systems, sometimes called Customer Relationship...
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Artificial Intelligence
How to Calculate and Increase Customer Lifetime Value Using Revenue Intelligence
Customer acquisition is far more expensive for a business than servicing existing customers. The costs of marketing to people, running digital...
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Meet Our Contributors
Martin Fleming
CHIEF REVENUE SCIENTIST
Accredited economist, technology strategist, and author with expertise in creating ground-breaking global strategies.
Curtis Schroeder
SENIOR DIRECTOR, PRODUCT MARKETING
Experienced sales and marketing strategist with 15 years of experience.
Jacklyn Lane
PRODUCT MARKETING MANAGER
Experienced marketing specialist with proven analytical approaches to bringing SaaS products and solutions to market.
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