Artificial Intelligence
6 Essential Salesforce Lead Status Options That Align Sales and Marketing
What is a Salesforce lead status? A Salesforce lead status is a default field in Salesforce and one of the most important fields to...
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Artificial Intelligence
Designing a Sales System that Improves Sales Rep Performance
Let’s start off with a quick fact: Sales is a mathematical system. Here’s the simple breakdown of the system: Leads come in. ...
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The Problem With How We Are Measuring Leads
Full funnel measurement is the holy grail for revenue operations and marketing leaders. If you can measure everything from...
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Artificial Intelligence
The value of a Revenue Operations team
In 2017 we published The RevOps Framework – defining Revenue Operations as a new department that manages full funnel operations...
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Artificial Intelligence
Conquering Your Pipeline Fears
The Fear. It’s that familiar, uncomfortable feeling in your gut that keeps you up at night. As a kid, I always worried about...
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Artificial Intelligence
What’s the deal with deal stages?
Picture this – you’re in a pipeline review meeting. Your team is discussing deals in various stages of your funnel. And as...
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Artificial Intelligence
How to Prioritize Your RevOps Projects
Now is a great time to focus on your operational strength as a revenue organization. Revenue Operations has a large gamut of...
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Rebuild your forecast from the ground up to improve your win rates
As we move to the end of Q2, conversations are moving quickly from "how do we respond to COVID-19?" to "how do we ...
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Meet Our Contributors
Martin Fleming
CHIEF REVENUE SCIENTIST
Accredited economist, technology strategist, and author with expertise in creating ground-breaking global strategies.
Curtis Schroeder
SENIOR DIRECTOR, PRODUCT MARKETING
Experienced sales and marketing strategist with 15 years of experience.
Jacklyn Lane
PRODUCT MARKETING MANAGER
Experienced marketing specialist with proven analytical approaches to bringing SaaS products and solutions to market.
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