From Data Bottlenecks to 8-Week Plan Rollouts: How CDW Transformed Incentives

CDW runs on data. With 6,000 payees and a highly transactional sales model, they had no shortage of information. The problem was their legacy system couldn’t consume that data to automate plans. Every change took too long, integrations dragged, and the comp team was boxed in by manual work and limited design options.

Mike Dunn, Director of Global Compensation at CDW, explains how moving to Varicent Incentives gave his team the ability to put that data to work. Plans that once lagged now move from design to rollout in as little as eight weeks. Accuracy improved, workflows were automated end to end, and a full headcount was freed for more strategic work.

With real-time visibility, leaders can adjust quickly and sellers can see exactly where they stand. That transparency helped CDW tie incentives to new priorities, driving a dramatic lift in professional services sales and turning compensation into a lever for strategic growth.

Watch the story below to see how CDW turned complexity into clarity with Varicent.