SALES PLANNING SOFTWARE
GenAI-Native Sales Planning Software. Built for Complex Teams and Moving Targets.
Most sales plans break when priorities change. Varicent connects segments, territories, quotas, capacity, and resource allocation in a GenAI-native sales planning platform built to adapt quickly and at scale, so you can capture more revenue in every cycle.
Trusted by Leaders Who Own the Number








Better Plans = Better Performance
Build A Sales Plan That Captures More Revenue
Most plans miss revenue because of sales planning gaps: under-covered accounts, overloaded sales reps, and sales targets that don’t match reality. Varicent uses GenAI to optimize quotas, territories, and headcount from the start, so every account gets covered and every rep is matched to real opportunity.
Change Happens. The Plan Flexes.
Transform your sales planning process from a rigid annual exercise into a dynamic competitive advantage. Instantly model the potential impact of multiple scenarios and market disruptions. Proactively redeploy sales resources to protect revenue and capitalize on emerging opportunities throughout the year.
One Unified Platform
Manage your entire go-to-market strategy on one platform. Nothing gets scattered across point solutions. Teams plan with the same data, in the same system, keeping the whole organization on the same page, at all times.
Engineered for Enterprise Complexity
Unlike generic sales planning tools or CRM add-ons, Varicent is engineered for the complexities of enterprise sales planning. Varicent handles thousands of sellers, overlapping territories, layered approvals, and mid-quarter shifts, so you can build balanced territories, uncover growth opportunities, and scale your business without breaking the model or slowing down execution.
The Metrics
That Matter
Uplift
Achieving Quota
Planning Cycle Time
A Single Platform to Orchestrate Revenue Growth
Proactively surface AI-driven recommendations to make more informed decisions with greater agility and precision. Our assistant streamlines territory management and quota planning by identifying issues like an unbalanced territory or an at-risk quota, turning data into actionable insights.
Change headcount, shift coverage, or adjust quota in minutes. Get data-driven answers to "what-if" questions about go-to-market changes before you commit. Model reorgs, go-to-market pivots, and territory moves to assess potential revenue and cost impact of different scenarios.
Planning rules for quotas, sales capacity, coverage, and headcount all live in one centralized model. Eliminate errors that come from manual data reconciliation and disconnected spreadsheets. Changes cascade n’t waste time syncing spreadsheets or rebuilding formulas.
Pull in pipeline, territory, and capacity data straight from your CRM, HR, and other relevant systems. Teams plan faster and align more easily, and information rolls up cleanly to the C-suite.
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“Shaw Industries Group drove profitable growth by 8%+ by implementing Varicent Incentives and Sales Planning.”
Melissa Crawley
Director of Sales Compensation -
“Added more than 1,000 new calculations fueled by Sales Planning data, without impacting system performance. Reps saw increased speed and accuracy on payouts by connecting territory and quota data to Incentives.”
Global Enterprise Medtech Company
The Varicent Platform
Sales Planning Software alone can move revenue. But real impact comes when every part of the sales performance ecosystem works together.
Varicent unites sales planning software, incentive compensation management software, seller insights, and data management in a single, connected, AI-native platform. Our complete sales performance management platform bridges functions and keeps relevant data flowing seamlessly. It’s true GTM orchestration, at any scale.
Intelligence and context built into every part of the platform
Sales Planning
Design GTM Strategy
Optimize territories, quotas, and coverage, then quickly adapt as conditions change.
Incentives
Motivate Performance
Design smarter incentive plans, automate calculations and commission payouts, and tie spending to sales results.
Seller Insights
Guide Excellence
Give sellers clear, trustworthy information that drives quota attainment and deal success.
Orchestrate Data
ELT
Automatically connect, cleanse, and govern the sales data that runs your plan.
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Revenue Optimizer | Territory & Capacity Planning Tool | Varicent
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The 2025 Market Spotlight Report from 1400 SPM Leaders
Read our 2025 report to see what sales performance management (SPM) leaders believe is holding them (and maybe you) back from revenue growth.
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How to Use AI to Optimize Revenue Growth in 2026
Join our Oct 28 webinar to learn how Sales & RevOps leaders use AI to drive predictable revenue, mitigate risk, and achieve 2026 growth targets.
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Join Varicent RUGs This Fall – Coming to San Francisco, Minneapolis, Atlanta & Toronto
Varicent RUGs return this Fall! Connect with peers, hear from industry leaders, and gain hands-on training in San Francisco, Minneapolis, Atlanta, and Toronto. Don’t miss your chance to get...
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Revenue in Plain Sight Webinar | Top Internal Threats to Growth Revealed
Join us on August 20 to uncover what 1,400 revenue leaders say is really slowing growth. Learn how leading teams are overcoming hidden internal blockers to drive performance and scale revenue.
Transform Your GTM Planning Process
Ready to move beyond annual and manual planning on spreadsheets? Schedule a demo to see how you can unify your data, automate workflows with AI, and accelerate decision-making with a single source of truth.
See how our AI-powered sales planning solutions can help you build a GTM plan that stands up to executive scrutiny and delivers predictable, profitable growth.