Why Attend this Event?
The most overlooked threats to revenue aren’t invisible. They’re just so familiar, most leaders have stopped seeing them as threats at all.
When we surveyed more than 1,400 revenue, operations, and executive leaders to find out what’s slowing growth, we expected the usual answers: economic headwinds, shrinking budgets, AI disruption.
Instead, we found something else. Growth isn’t being lost outside the business. It’s being lost inside it.
Misaligned teams. Incentives that reward the wrong outcomes. Performance signals no one trusts. Most leaders didn’t create these problems. But they’re the ones living with the consequences.
In this webinar, you’ll hear from [Name, Title], [Name, Title], and [Name, Title] as they walk through the most important findings from the 2025 SPM Market Spotlight, The Status Quo Trap, and share how leading organizations are starting to tackle these challenges.
What You Will Learn?
- Why misalignment is the silent revenue killer, and why so few teams do anything about it.
- Sellers consistently say their motivations aren’t primarily financial. So how do you build an incentive plan that rewards the things that actually drive them?
- Quota attainment has become the default scorecard for sales performance. But why? And how do you make up for all the signals quota attainment is covering up?
For anyone responsible for planning, enabling, or leading sales, this is your chance to tackle the issues your competitors are ignoring. And gain an edge they aren’t ready to address.
Speakers
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