Revenue in Plain Sight: What 1,400 Revenue Leaders Say Is Really Hurting Growth
Discover what 1,400 revenue leaders identified as the top internal threats blocking growth, and learn the proven strategies high-performing teams use to address them before competitors do.
Aug 20, 2025 12pm-1pm EST

Why Attend this Event?
The most overlooked threats to revenue aren’t invisible. They’re just so familiar, most leaders have stopped seeing them as threats at all.
When we surveyed more than 1,400 revenue, operations, and executive leaders to find out what’s slowing growth, we expected the usual answers: economic headwinds, shrinking budgets, AI disruption.
Instead, we found something else. Growth isn’t being lost outside the business. It’s being lost inside it.
Misaligned teams. Incentives that reward the wrong outcomes. Performance signals no one trusts. Most leaders didn’t create these problems. But they’re the ones living with the consequences.
In this webinar, you’ll hear from Zach Faithful, GTM Planning & Sales Execution Leader, Deloitte, and Curtis Schroeder, Head of Research and Insight, Varicent as they walk through the most important findings from the 2025 SPM Market Spotlight, The Status Quo Trap, and share how leading organizations are starting to tackle these challenges.
What You Will Learn?
- Why misalignment is the silent revenue killer, and why so few teams do anything about it.
- Sellers consistently say their motivations aren’t primarily financial. So how do you build an incentive plan that rewards the things that actually drive them?
- Quota attainment has become the default scorecard for sales performance. But why? And how do you make up for all the signals quota attainment is covering up?
For anyone responsible for planning, enabling, or leading sales, this is your chance to tackle the issues your competitors are ignoring. And gain an edge they aren’t ready to address.
Curtis Schroeder brings nearly 15 years of experience optimizing sales and marketing strategy for companies ranging from Fortune 100 enterprises to high-growth mid-market teams. He has held leadership roles at Oracle, Gartner, and Varicent, where he focuses on helping organizations improve revenue performance through data-driven insight and practical innovation.
Curtis earned his Ph.D. from Oklahoma State University, and his research focuses on sales strategy, motivation, and organizational systems. He is currently completing a post-doctoral fellowship at Texas A&M University. His academic work has been published in outlets such as Journal of Business Research, Industrial Marketing Management, and the Journal of Personal Selling & Sales Management, and others.
With a passion for bridging research and practice, Curtis helps organizations identify growth opportunities, build high-performing teams, and design systems that empower sellers to thrive.
Senior leader in Deloitte’s Customer & Marketing offering, helping companies better connect with their customers through interconnected back, middle, and front office operations and platforms. Cross industry expert with deep domain knowledge in high-tech, media, wealth management, and banking. Supports organizations in driving transformation across their plan-to-pay ecosystem spanning customer segmentation, account & territory planning, quota planning, GTM strategy, and variable compensation.
James joined ZoomInfo in 2022 and oversees ZoomInfo’s revenue organization, including the global sales, account management, customer experience, partnerships, and solutions engineering teams.
He previously led Field and Enterprise Sales for Vonage, where he spent eight years after the acquisition of Icore networks, a cloud services company where he ran go-to-market strategy. James led the successful transition at Vonage from a consumer VoIP provider into an enterprise communications platform with over $1 billion in business revenue, leading to a $6.2 billion acquisition by Ericsson in 2021.
James is a graduate of Amherst College, where he studied political science and economics and played on the Mammoth’s football team.