On Demand
Nobody Outsells the Plan: 1,000+ Revenue Leaders Say THIS Predicts Who Hits Target
Leaders from Stryker, Deloitte Digital and Varicent share why most teams unintentionally put a ceiling on their number. See why so many teams put revenue at risk. And learn the specific ways revenue teams are implementing AI to get stronger returns.
When the number slips, leaders tend to push on pipeline, activity, forecasts, and sellers.
New research from more than 1,000 senior revenue leaders suggests they’re probably ignoring a far stronger predictor.
75% of revenue leaders say this single factor shapes nearly everything sellers do all year, including where they focus, how well they sell, and whether their work is directed towards business goals.
Even after accounting for seller experience, number of sellers, company size, industry, stage, and more, the data still showed that getting this part right is what best predicts team success.
What do the teams that win do that other teams don't?
Hear from Stryker, Deloitte Digital, and Varicent as they unpack the new 2026 Market Spotlight findings to find out.
Meet Your Speakers:
You'll Learn:
-
What the teams beating target 58% more often are doing: Find out what they get right before the year even starts, and what you can change now to give your own team a better shot at the number.
-
When pushing sellers harder won’t fix the number: Learn how to trace weak performance back to planning decisions behind it and identify what needs to change.
-
Why 96% of companies can’t tell what worked: Only 4% can tell which decisions actually helped them hit target. Find out how to stop carrying last year’s mistakes into next year’s number.
-
Where AI can give you a 46% better shot at exceeding target: See where teams are using AI to test, compare, and rethink, and why those teams are 46% more likely to exceed target.
Next year's number is already being shaped. See what high-performing teams get right, and what to change in your own plan now.
Watch on-demand, today!
Curtis Schroeder brings nearly 15 years of experience helping organizations optimize sales and marketing strategy, spanning Fortune 100 enterprises and high-growth mid-market teams. He has held leadership roles at Oracle and Gartner and now leads Research & Insight at Varicent, equipping revenue leaders with data-backed insights to design smarter go-to-market strategies. Curtis holds a Ph.D. from Oklahoma State University and is completing a post-doctoral fellowship at Texas A&M University. His research focuses on sales strategy, motivation, and organizational systems, with work published in leading academic journals.
Abe Awasthi is a business transformation leader and senior manager at Deloitte Digital who leads Sales Transformation for some of the world’s largest and fastest-growing companies. He helps clients drive profitable growth and operational efficiency through commercial strategy, process innovation, and AI-enabled technology. His specialization includes AI-first operating models, Go-To-Market transformation, platform and technology choices, agentic solutions, and managed services that deliver measurable business results.
Aaron Perry is Senior Director of Sales Operations and Customer Service at Stryker, where he leads strategic initiatives focused on commercial effectiveness, operational excellence, and customer experience. With extensive experience in sales operations, finance, sales, and cross-functional leadership, Aaron partners across commercial, service, and technology teams to drive scalable solutions that improve performance and deliver value to customers. He is passionate about developing high-performing teams, leveraging data-driven decision making, and advancing initiatives that simplify complex processes while enhancing organizational effectiveness. Based in Portage, Michigan, Aaron is committed to fostering collaboration, continuous improvement, and a culture of service excellence.


