How CNA Insurance Transformed Broker Compensation and Cut Payment Delays by 50%

The Challenge

Brokers are at the heart of CNA Insurance’s commercial strategy. But when the systems supporting supplemental compensation began to break down, so did broker trust. Payments lagged, manual errors surfaced, sales teams lacked visibility, and analysts were buried in spreadsheets. What was meant to motivate performance had become a reputational risk.

Assistant Vice President Anna Duckmann shares how moving to Varicent Incentives helped CNA cut payout time by 50%, refocus analyst time on strategic growth, and give sales teams the visibility they needed to support better broker conversations.

Watch the story below to see how CNA replaced operational friction with flexibility and turned compensation into a lever for long-term growth.

The Story