Dan Bruce
Dan Bruce is a Customer Success Manager at Varicent. Developing strong customer relationships by bridging the gap between sales and support teams of the organization, he is instrumental in collaborating on customer loyalty and strategic approaches to customer retention.
Dan holds a Bachelor of Business Administration in Marketing from the University of Guelph Humber.
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How to use next steps in Salesforce
Last week we wrote about how to use Salesforce tasks, and how important they are for sales reps to be using each and every day to track, manage, and...
The Ultimate Revenue Operations Guide
What is Revenue Operations? Why Are Companies Adopting a Revenue Operations Model? What's the Value of Revenue Operations for a...
How to Manage Sales Pipeline: Best Practices for Sales Pipeline Development
Ask any sales manager their most important job, and they’ll likely answer, “Hitting target.” The smart ones will answer by adding,...
Sales Pipeline: A Comprehensive Guide
In previous Varicent articles, we’ve talked at length about sales pipelines and what they mean to your sales team. Now, we’re delving a little deeper...
How to Measure Revenue Operations
We know a few things about Revenue Operations. We know Revenue Operations, as a department, is growing at a rapid pace. We know Revenue...
The Only 2 Account-Based Sales Development Metrics You Need To Measure
Account-Based Sales Development Metrics Account-based sales is on the rise. More and more companies are giving it a try, and there are...
Creating an SDR Compensation Plan for Your B2B Sales Team
Creating an SDR Compensation Plan for Your B2B Sales Team By now we know that sales – more than most other professions – are motivated by...
5 SDR Metrics That Align Sales and Marketing Teams
The age-old battle of Sales vs. Marketing continues. Getting the two teams aligned and working well together can feel challenging –...
Salesforce meeting management: how to use meetings in Salesforce
This is the third part, in a 3-part series, about managing what’s next with sales activity. Part 1: How to use Salesforce tasksPart 2: ...