Dan Bruce
Dan Bruce is a Customer Success Manager at Varicent. Developing strong customer relationships by bridging the gap between sales and support teams of the organization, he is instrumental in collaborating on customer loyalty and strategic approaches to customer retention.
Dan holds a Bachelor of Business Administration in Marketing from the University of Guelph Humber.
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How to use tasks in Salesforce
Salesforce is an incredibly effective tool that many sales organizations use every day to log information, manage teams, and report on...
How to Calculate Lead Response Time in Salesforce
A study in the Harvard Business Review showed that only 37% of businesses responded within an hour and that the average time was 42...
Managing Sales Activity Effectively in Salesforce
Tracking, completing, and managing sales activity effectively is critical to the long-term success of any growing sales...
How to Manage a Remote Sales Team
With more and more B2B sales teams moving remote, there are many questions that still exist about how to manage a remote sales team...
Salesforce Lead Rating Status Options: Align Sales and Marketing
Key Takeaways Clear Lead Status Options: Implement straightforward and consistent Salesforce lead status options—Raw, Assigned,...
Designing a Sales System that Improves Sales Rep Performance
Let’s start off with a quick fact: Sales is a mathematical system. Here’s the simple breakdown of the system: Leads come in. ...
The Problem With How We Are Measuring Leads
Full funnel measurement is the holy grail for revenue operations and marketing leaders. If you can measure everything from...
The value of a Revenue Operations team
In 2017 we published The RevOps Framework – defining Revenue Operations as a new department that manages full funnel operations...
How to Set Up Salesforce Opportunity Stages Your Sales Reps Will Actually Use
Opportunity Stages in Salesforce are a resource for your sales reps to stay organized and make selling easier. The problem that we see is that they...