Tom Bennett
Tom Bennett brings 13 years of experience in product marketing and go-to-market strategy across the SaaS industry, with a focus on helping sales teams bring new products to market and deliver measurable outcomes for customers. As Product Marketing Director at Varicent, he leads messaging and positioning for the company's AI-native platform, working closely with product management to identify growth opportunities and translate complex technology into clear value for revenue leaders.
Before joining Varicent, Tom led product marketing at Akeneo and Salsify, and spent seven years at Bullhorn building go-to-market strategy for its core recruiting platform.
Follow me
Enterprise Sales Tracking: How to Spot and Diagnose Performance Risk
Your revenue team is likely already tracking an enormous amount of sales data: Everything from opportunities and bookings in your pipeline to...
Variable Compensation Planning at Scale: How Enterprise Teams Modernize Pay Programs
Variable compensation can be an incredibly powerful tool that your organization uses to direct seller attention toward the outcomes that matter most,...
How to Evaluate Incentive Compensation Software: An Enterprise Buyer’s Guide
Your organization’s incentive compensation plan is one of the most important levers you have to move revenue. It motivates your sellers. It...
The Most Profitable Way To Use AI In Sales Is System-Level AI
If you’re evaluating AI in a large sales organization, you’re probably being asked a familiar question: Where will AI create measurable revenue...
9 Best Customer Segmentation Software Platforms for Revenue Teams in 2026
Your revenue team helps connect your sales, marketing, and customer success efforts around a shared goal: Driving revenue and margin expansion. That...
10 Best Commission Tracking Software Platforms for Enterprise Sales Teams in 2026
If your organization is like most, commissions probably form a key layer of your incentive compensation plan. They’re your primary tool for not only...
Sales Performance Management Market Trends in 2026
Key Takeaways
Incentive Pay That Actually Moves Revenue: How to Align Sales Behavior With Business Goals
At many organizations, leadership views incentive pay as a reward that incentivizes the sales team to sell. While that’s certainly true, in many...
