Varicent Announces New Territory and Quota Planning Solution and Breakthrough Advances in Symon.AI and Revenue Intelligence at Spring Summit 2021

May 20, 2021 – Toronto, ONVaricent, the leading provider of next generation Sales Performance Management (SPM) software, announced today at their Spring Summit the addition of new solution, Varicent Territory and Quota Planning (TQP) to their breadth of SPM offerings. The company also showcased the evolution of their revenue intelligence offering, Varicent Lift, through the integration of Symon.AI to bring unprecedented revenue intelligence capabilities to organizations worldwide. Most notably, Varicent presented a ground-breaking partnership with The Alexander Group (AGI) with the announcement and availability of The Symon.AI Benchmarking App.

These innovations and the AGI partnership highlight the continued commitment Varicent is making to help its clients intelligently Plan, Operate, and Pay. “Our entire team has been energized by the enthusiasm and incredible customer feedback that our Summit events have been generating,” said Marc Altshuller, CEO and President at Varicent. “We’re excited to see how the tech advancements and innovations announced during today’s Summit will support our customers’ move to the next phases of their sales performance management journeys.”

Today’s announcements featured:

Territory and Quota Planning (TQP): a revolutionary new way for organizations to create smarter, more effective territory and quota plans that can adapt to rapid and numerous shifting market dynamics and drive growth.

Symon.AI Benchmarking App: leveraging The Alexander Group’s rich market data, the App enables organizations to benchmark their own progress compared to similar companies and obtain recommendations to further improve sales performance. The Symon.AI Benchmarking App is available for free to any organization.

Advances in Revenue Intelligence: with the infusion of Symon.AI’s augmented intelligence into Varicent Lift, companies can now access Revenue Intelligence at their fingertips. With these insights, Varicent provides a way for companies to improve pricing models, identify what is required to win an opportunity early in the sales cycle, and even predict which customers are likely to offer the best opportunities for growth and longevity.

In addition, Varicent showcased a variety of innovations to their leading SPM solution, Varicent Incentive Compensation Management (ICM), including new visualizations and data table customization capabilities, improvements to Varicent Excel Add-In, and an integration with Symon.AI to cleanse and augment incentive compensation data seamlessly.

Varicent’s Spring Summit 2021 was broadcasted virtually to customers located across Australia/New Zealand, EMEA and North America.


About Varicent

Varicent is the leading provider of innovative Sales Performance Management software focused on helping organizations Plan, Operate and Pay to drive sales performance and growth. With a full suite of solutions to assist in smarter territory and quota planning, efficient lead-to-revenue operations, and the fastest and most flexible way to pay sellers accurately and on-time, Varicent is the trusted SPM solution for customers worldwide. Varicent combines powerful SPM technology with its augmented intelligence-powered platform to enable customers to quickly and easily see and address sales trends, problem areas, and opportunities by predicting outcomes and prescribing actions to optimize revenue. To learn more about Varicent, visit

Varicent, Varicent Software, Symon.AI, and FunnelCake are trademarks or registered trademarks of Varicent in the USA, Canada, and other countries.