Focus Your Sales Investments and

Deliver a Path to Revenue Growth


Model, design, and deploy your entire go-to-market strategy with Varicent Sales Planning. Optimize market coverage, monitor performance, and proactively adapt to maximize the efforts of your sales teams.

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Trusted by Leaders Around the World

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Prioritize Investments that Maximize Potential

Drive focus and performance across sales teams with plans designed to capitalize on market potential and achieve your goals.

  • Visually plan and manage your entire go-to-market strategy.

  • Build plans that balance your market potential, revenue objectives, and seller profiles by combining data and map-driven approaches. 

  • Identify and eliminate gaps by quickly weighing trade-offs and deploying adjustments.

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Pivot Proactively and Stabilize Performance

Anticipate market shifts, minimize coverage gaps, and uncover new opportunities with predictive analytics.

  • Focus your sales team on customers with the highest likelihood to buy.

  • Size opportunity and market potential with greater precision.
  • Quickly identify new markets and opportunities.

3-SP _Design Effective Territories_

Accelerate Results and Deliver Profitable Growth

Motivate and retain top sales talent with effective quotas and lucrative territories to deliver consistent sales growth while minimizing cost of sale.

  • Maximize the revenue potential of every sales team member.

  • Connect territories and quotas with upstream revenue goals and budgets and downstream incentive programs and payouts.

  • Ensure your plans are effective and stay aligned with corporate objectives and budgets throughout the year.

4-SP _Align Targets and Sales Quotas_

Create Trust Through Collaboration

Create trust with plans built on data and alignment by engaging stakeholders throughout the planning process.

  • Reduce cumbersome reviews and updates with automated workflows.

  • Marry insight-driven plans with in-house expertise by enabling managers to add comments and make adjustments.

  • Create an auditable track of all changes and manage approvals – all in one system.

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Explore Varicent Sales Planning

Varicent Sales Planning is purpose-built to manage the entire go-to-market strategy. Focus your resources on the right segments and customers to maximize the return on sales investments and drive revenue growth.


Unified sales planning and management


Built-in best practices


Go-to-market visualizations


Predictive intelligence & scoring


Visual territory design


Pre-built integrations and connectors

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Recognized by Industry Experts and Recommended by Users

Varicent is a recognized leader in Sales Performance Management and Sales Compensation solutions, proudly enabling our customers to fuel growth and master sales yield.
We’re proud to be named a leader on G2 for their new category, Sales Planning.


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High-performing revenue organizations have a game plan for growth. Get yours with Varicent. Learn how by booking a demo.


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