Varicent also named a Leader in the 2026 Gartner® Magic Quadrant™ for Sales Performance Management
FOR IMMEDIATE RELEASE
[Toronto, ON] July 10, 2026 – Varicent, a leading provider in Sales Performance Management (SPM), today announced it has been recognized in the 2026 Gartner® Critical Capabilities for Sales Performance Management. Varicent ranked #1 in all three evaluated Critical Capabilities Use Cases:
- Sales Planning & Governance
- Incentive Compensation Management
- Performance Analytics & Intelligence
This follows Varicent’s being named a Leader in the 2026 Gartner® Magic Quadrant™ for Sales Performance Management.
Varicent believes this recognition reflects its continued investment in helping enterprise organizations worldwide solve the most complex SPM challenges. By combining AI-powered planning, incentive compensation management, analytics, and a unified data foundation, Varicent helps revenue teams move faster, make better decisions, and adapt as business priorities evolve.
"The Critical Capabilities report provides deeper insight into providers’ product and service offerings by extending the Magic Quadrant analysis," said Neil Whitney, Chief Product & Innovation Officer, Varicent. "We believe being ranked #1 across all evaluated Use Cases reflects the depth of our platform and the breadth of problems it solves. From Sales Planning and Incentive Compensation and Seller Insights, our connected platform leverages the power of AI to help enterprise organizations make better revenue decisions and adapt quickly as business priorities evolve."
The Gartner® Magic Quadrant™ evaluates Sales Performance Management vendors based on ability to execute and completeness of vision, providing a market-wide view of the competitive landscape. The companion Critical Capabilities report evaluates vendors across defined product capabilities and Use Cases. Review the Critical Capabilities and the companion Magic Quadrant note together to gain a holistic view of the vendors in a market and the positioning of providers’ product and service offerings. Easily compare product and service offerings against a set of critical differentiators to support your strategic decisions.
“Varicent has been really key in helping us turn strategic objectives into reality by providing the flexibility to create an incentive plan that drives measurable behavior in a way that's transparent to our sellers, flexible, and fast to market for our team,” shared Mike Dunn, Director of Global Compensation, CDW.
For organizations evaluating Sales Performance Management solutions, the Critical Capabilities report offers a deeper look at the product capabilities behind each vendor.
To access the 2026 Gartner® Critical Capabilities for Sales Performance Management and the 2026 Gartner® Magic Quadrant™ for Sales Performance Management, visit www.varicent.com/info/gartner-magic-quadrant-spm-2026
Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
Gartner and Magic Quadrant are a trademark of Gartner, Inc., and/or its affiliates.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Varicent.
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About Varicent™
Varicent delivers market-leading SaaS software solutions that empower revenue leaders to drive growth. Its solutions are designed to help customers design, amplify, and optimize go-to-market strategies that create a connected path to revenue. Organizations worldwide leverage Varicent’s solutions to set smart goals and territories that maximize revenue potential, use AI-driven insights to make proactive commercial decisions, and create incentive programs that amplify the sales strategy and achieve revenue goals. To learn more about Varicent, visit www.varicent.com.
Varicent, Varicent and design, and Symon are trademarks or registered trademarks of Varicent in the USA, Canada, and other countries.
Media Contact:
Callan Young
Chief Marketing Officer
Varicent
cyoung@varicent.com
