Sales Planning Software

Optimize The Decisions That Will Make Or Break Your Number.

Varicent Sales Planning unifies territory, quota, and capacity planning in a single platform. Powered by Foresight, our multi-dimensional planning model, teams can use AI to quickly model complex scenarios, easily adapt as conditions change, and make sure every revenue opportunity gets exactly the attention it deserves.

Trusted by Leaders Who Own the Number

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Varicent named
a Leader by Gartner®

2026 Gartner® Magic Quadrant™ 
for Sales Performance Management   


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Varicent ranked 1st in all evaluated Use Cases in the 2026 Gartner® Critical Capabilities for Sales Performance Management

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Varicent named

a Leader by Forrester

The Forrester Wave™: Sales Performance Management Solutions for Incentive Compensation, Q1 2025.

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Build a Sales Plan That Truly Maximizes Revenue

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Understand Your Trade-offs.

Model territories, roles, quotas, capacity, and incentives in a connected way, so you can see how any decision ripples across the entire system.

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Model Complexity

Game out complicated territory, quota, and capacity scenarios in minutes, compare outcomes side by side, and understand possible impacts before you commit a single resource.

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Governed Planning At Scale

Replace disconnected spreadsheets with a shared and collaborative planning environment, with consistent logic and a clear record of every assumption.

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Adapt Continuously

Move beyond annual planning cycles. Adapt territories, quotas, and capacity as market conditions change, while keeping every decision connected.

The Metrics That Matter

Up to
15%
Increase in Reps Achieving Quota
Up to
50%
of companies say that losses due to poor planning outweigh their entire year's growth
Up to
75%
Reduction in Sales Planning Cycle Time

Deploy Your Team With True Intelligence

Varicent embeds AI directly into Territory Planning to help teams optimize territory structures, compare scenarios, and easily manage territory changes. Built-in governance, audit intelligence, and conversational planning tools help organizations make smarter territory decisions that produce maximum revenue.

Test top-down targets against bottom-up seller capacity before quotas are finalized. Compare allocation strategies, ramp assumptions, and seasonality side by side to create quotas that balance growth goals with field realities.

Turn a revenue target into a hiring plan, then a hiring plan into an honest delivery forecast that gives you a defensible coverage picture by period and segment, with a clear view of the gaps that shape next period's hiring.

Score, segment, and prioritize accounts in the same environment used for territory and quota planning. Test how account tiering changes affect coverage, balance, and performance before rolling them out.
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  • celonis_BIG

    “The immediate impact was just more visibility, transparency into their numbers so they could actually see during the month how am I doing against my quota.”

    Matthew Flotard
    VP, Global Finance & Head of Strategic Sales
  • ServiceNow_logo

    “Whether it’s adapting plans midyear, integrating with our own workflows, or getting hands on support, the experience has been outstanding. It’s built for the complexity of modern compensation teams.”

    Rick Butler
    Vice President, Global Sales Compensation
  • shaw-industries-customer-logo

    “Shaw Industries Group drove profitable growth by 8%+ by implementing Varicent Incentives and Sales Planning.”

    Melissa Crawley
    Director of Sales Compensation
  • Global Manufacturing & Supply Chain Leader

    “Sales teams no longer have to guess where they stand,” the analyst shared. “Now, they can see their compensation update in real time. The transparency has built trust and improved overall morale.”

  • Global Enterprise Medtech Company

    “Added more than 1,000 new calculations fueled by Sales Planning data, without impacting system performance. Reps saw increased speed and accuracy on payouts by connecting territory and quota data to Incentives.”

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Every Revenue Goal Is a Chain of Decisions.

Revenue goals aren't won or lost by a single decision. They're shaped by interconnected choices across territories, quotas, capacity, and incentives.  

Top companies align every planning decision. Varicent's Foresight model connects territory, quota, capacity, and compensation on a single platform, so you can model scenarios, validate assumptions, and see exactly how each decision cascades across your go-to-market before you execute. The result: tighter alignment, faster execution, and measurable revenue impact.

See how alignment drives better performance

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The Leader in Connected Revenue Planning

Varicent's Foresight model connects territory, quota, capacity, and compensation planning so every decision is informed by the same data, assumptions, and business objectives.

Customers and industry analysts recognize us for helping teams rapidly model scenarios, evaluate trade-offs, and execute plans with measurable revenue impact.

Sales Compensation

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Sales Planning

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Sales Performance Management

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Users Love Us

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