We are excited to share that Varicent has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Sales Performance Management, recognized for Completeness of Vision and Ability to Execute. In the companion 2026 Gartner® Critical Capabilities for Sales Performance Management report, Varicent ranked #1 in all three evaluated Critical Capabilities Use Cases: Sales Planning & Governance, Incentive Compensation Management, and Performance Analytics & Intelligence. This marks Varicent’s eighth consecutive recognition as a Leader.
Access both reports here.
We believe this recognition reflects our continued investment in delivering an AI-powered SPM platform that helps organizations uncover opportunities faster, pivot quickly, and drive revenue growth by connecting quotas, territories, compensation, capacity, and performance on a single platform.
Gartner delivers actionable, objective insight to executives and their teams. Its expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities. The Gartner Magic Quadrant evaluates vendors based on their Ability to Execute and Completeness of Vision. We are honored to be included among the recognized vendors in this important report.
We feel this recognition is a testament to our continuous innovation, our industry vision, and our commitment to giving global organizations teams cutting-edge tools that unlock revenue and create more opportunities to succeed.
What’s the difference between the Gartner Magic Quadrant and the Gartner Critical Capabilities for Sales Performance Management?
The Magic Quadrant evaluates SPM vendors on Ability to Execute and Completeness of Vision and positions them as Leaders, Challengers, Visionaries, or Niche Players, giving a market wide view. The Critical Capabilities is a companion report that evaluates vendors on specific product capabilities across defined Use Cases, giving a closer look at how each provider performs on the functionality enterprises evaluate. Together, one shows where a vendor sits in the market and the other shows how its product performs.
How are vendors evaluated in the Gartner Magic Quadrant for Sales Performance Management?
Gartner evaluates each vendor on two dimensions: Ability to Execute and Completeness of Vision. Vendors are then positioned as Leaders, Challengers, Visionaries, or Niche Players based on how they perform against those dimensions.
What does it mean to be named a Leader in the Gartner Magic Quadrant?
Leaders are the vendors Gartner positions in the Leaders quadrant, based on both their Ability to Execute and Completeness of Vision. Varicent was named a Leader in the 2026 Gartner Magic Quadrant for Sales Performance Management for the eighth consecutive time.
What Use Cases does the Gartner Critical Capabilities for SPM evaluate?
The 2026 Gartner Critical Capabilities for Sales Performance Management evaluates vendors across three Use Cases: Sales Planning & Governance, Incentive Compensation Management, and Performance Analytics & Intelligence. Varicent was ranked 1st across all three.
Why does the Gartner Magic Quadrant for SPM matter when choosing a vendor?
For buyers, the Magic Quadrant is a useful starting point for understanding the SPM market and which vendors lead it. Pairing it with the Critical Capabilities helps teams compare how vendors actually perform against the functionality they need before building a shortlist.
What should enterprises look for in sales performance management software?
SPM software helps organizations plan, manage, and improve how their sales teams perform. Enterprises typically look for one connected system that brings together sales planning, territory and quota management, incentive compensation management, and performance analytics, so revenue leaders can align plans with outcomes. Varicent believes its connected, AI-native approach is what earned its recognition across both Gartner reports.
Where can I read the 2026 Gartner Magic Quadrant for Sales Performance Management?
A complimentary copy of both reports is available here.
Learn more about the Magic Quadrant
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Varicent has been named a Leader in the 2026 Gartner Magic Quadrant for Sales Performance Management, and ranked 1st across all three Critical Capabilities Use Cases.
Get your complimentary copy of both reports today.
