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Varicent Named a Leader in the 2026 Gartner® Magic Quadrant™ for Sales Performance Management

Varicent was recognized as a Leader for its Ability to Execute and Completeness of Vision.

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2026 Gartner® Magic Quadrant™ for Sales Performance Management

For the eighth consecutive time, Varicent was named a Leader, based on its Ability to Execute and Completeness of Vision.

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Ranked #1 Across All Evaluated Use Cases

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#1 in Sales Planning & Governance

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#1 in Incentive Compensation Management

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#1 in Performance Analytics & Intelligence

Varicent is ranked 1st across all Use Cases* (Sales Planning & Governance, Incentive Compensation Management, Performance Analytics & Intelligence) in the 2026 Gartner® Critical Capabilities for Sales Performance Management.

We believe this recognition reflects the breadth of our platform, including our unified approach to sales planning and incentive compensation management, AI-powered capabilities, and ability to support complex global organizations. By connecting planning, incentives, data, and AI in a single system, organizations worldwide can make better decisions, move faster, and improve revenue performance.

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Why We Believe Varicent Was Named a Leader

AI That Customers
Actually Use

Varicent offers the most robust, forward-thinking suite of AI agents and assistants for plan configuration, scenario modeling, inquiry resolution, and ELT pipeline development.

Planning, Incentives, and Data in One System

By connecting sales planning, incentive compensation management, data management, AI, and seller insights, Varicent helps organizations understand how decisions in one area impact performance across the business.

Built for Enterprise
Scale

We believe this recognition reinforces Varicent's ability to support complex global organizations through unified planning and incentive management, strong data integration capabilities, and strategic partnerships, including Workday.

Customer Testimonials

  • “The flexibility that Varicent has provided brings efficiencies up and down the chain—not only in just the calculation, which, by the way, is also going to be ten times more accurate—but also in taking that calculation, creating a statement, getting it to payroll, and then answering any questions.”

    Mike Dunn
    Director of Global Compensation at CDW

  • “Now we’re able to take business results and look at data we’ve never had access to before. We can evaluate which lines of business are costing us the most in commissions and ask: “Is that aligned with actual performance?”

    Matt Flottard
    Global Finance Head of Strategic Sales Comp, Celonis

  • “For me, the flexibility is key. Varicent is highly configurable, which allows me to quickly respond to changing business needs. I could go on and on, but suffice it to say, Varicent is a full-featured, mature product that can handle just about anything you can throw at it.”

    Dennis M.
    Director of Global Compensation at Fiserv

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FAQ

Yes. Varicent was named a Leader in the 2026 Gartner Magic Quadrant for Sales Performance Management, recognized for its Ability to Execute and Completeness of Vision. This is Varicent's eighth consecutive recognition as a Leader.

The Gartner Magic Quadrant for Sales Performance Management is a research report that evaluates SPM vendors on their Ability to Execute and Completeness of Vision and positions them as Leaders, Challengers, Visionaries, or Niche Players. It helps organizations understand the SPM market and the providers within it.

The Gartner Critical Capabilities for Sales Performance Management is a companion report to the Magic Quadrant that evaluates vendors on specific product capabilities across defined Use Cases. It gives a deeper view of how each provider performs against the functionality enterprises assess.

Varicent ranked 1st across all evaluated Use Cases: Sales Planning & Governance, Incentive Compensation Management, and Performance Analytics & Intelligence. The evaluation highlighted Varicent's AI capabilities, its unified approach to planning and incentive compensation management, and its ability to support complex global organizations.

Varicent has been named a Leader eight consecutive times in the Gartner Magic Quadrant for Sales Performance Management, recognized for its Ability to Execute and Completeness of Vision.

Sales performance management (SPM) software helps organizations plan, manage, and improve how their sales teams perform. It connects sales planning, territory and quota management, incentive compensation management, and performance analytics in one system so revenue leaders can align plans with outcomes.

Varicent was recognized as a Leader based on its Ability to Execute and Completeness of Vision. Varicent believes this reflects its connected, AI-native platform that brings planning, incentives, and data together to help enterprises improve revenue performance.

Both the 2026 Gartner Magic Quadrant and Critical Capabilities reports for Sales Performance Management are available to download from Varicent's report page.

FAQ

Yes. Varicent was named a Leader in the 2026 Gartner Magic Quadrant for Sales Performance Management, recognized for its Ability to Execute and Completeness of Vision. This is Varicent's eighth consecutive recognition as a Leader.

The Gartner Magic Quadrant for Sales Performance Management is a research report that evaluates SPM vendors on their Ability to Execute and Completeness of Vision and positions them as Leaders, Challengers, Visionaries, or Niche Players. It helps organizations understand the SPM market and the providers within it.

Varicent has been named a Leader eight consecutive times in the Gartner Magic Quadrant for Sales Performance Management, recognized for its Ability to Execute and Completeness of Vision.

Sales performance management (SPM) software helps organizations plan, manage, and improve how their sales teams perform. It connects sales planning, territory and quota management, incentive compensation management, and performance analytics in one system so revenue leaders can align plans with outcomes.

Varicent was recognized as a Leader based on its Ability to Execute and Completeness of Vision. Varicent believes this reflects its connected, AI-native platform that brings planning, incentives, and data together to help enterprises improve revenue performance.

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

Gartner and Magic Quadrant are a trademark of Gartner, Inc., and/or its affiliates.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Varicent.

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