Tom Bennett
Tom Bennett brings 13 years of experience in product marketing and go-to-market strategy across the SaaS industry, with a focus on helping sales teams bring new products to market and deliver measurable outcomes for customers. As Product Marketing Director at Varicent, he leads messaging and positioning for the company's AI-native platform, working closely with product management to identify growth opportunities and translate complex technology into clear value for revenue leaders.
Before joining Varicent, Tom led product marketing at Akeneo and Salsify, and spent seven years at Bullhorn building go-to-market strategy for its core recruiting platform.
Follow me
8 Sales Performance Statistics That Could Change Your Strategy
If you’re leading revenue operations (RevOps), sales planning, or commercial strategy in an enterprise organization, you’ll find that many sales...
Varicent Named a Leader in the 2025 Gartner® Magic Quadrant for Sales Performance Management
We are excited to share that Varicent has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Sales Performance Management, recognized...
From Sticky Notes to Strategy: Lessons in Building a Trusted Revenue Foundation
This is a recap of the Data Best Practices Breakout Session from Unlock Live Boston event with leaders from Motion Industries, Thomson Reuters, and...
How Scenario Modeling Impacts Sales Forecasting
If you run revenue operations (RevOps) in an enterprise environment, you've probably seen this pattern: the forecast can look "right" for weeks, then...
Unlock Innovation Forum: How RevOps Teams Cut Data Analysis From 5 Hours to 15 Minutes
This is a recap of a customer panel from our recent Unlock Innovation Forum. Watch it on demand here.
Building Compensation Plans for Enterprise SaaS Organizations
For years, software as a service (SaaS) has often been the reference point for most sales compensation design.