Tom Bennett
Tom Bennett brings 13 years of experience in product marketing and go-to-market strategy across the SaaS industry, with a focus on helping sales teams bring new products to market and deliver measurable outcomes for customers. As Product Marketing Director at Varicent, he leads messaging and positioning for the company's AI-native platform, working closely with product management to identify growth opportunities and translate complex technology into clear value for revenue leaders.
Before joining Varicent, Tom led product marketing at Akeneo and Salsify, and spent seven years at Bullhorn building go-to-market strategy for its core recruiting platform.
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17 Best Incentive Compensation Management Solutions for Enterprise Teams (2026)
Incentive compensation management (ICM) solutions help organizations design, calculate, manage, audit, and improve sales compensation plans.
6 Top Territory Planning Tools for Enterprise Teams
Key Takeaways
15 Top Sales Performance Management Solutions for Predictable Revenue
When reviews turn into debates over whether the forecast can be trusted, the underlying causes often span across several planning decisions....
How to Improve Sales Team Productivity and Selling Efficiency
Many programs focused on seller productivity still measure success through visible output: more calls, emails, meetings, and dashboards. Those...
SaaS Sales Forecasting: A Practical Guide to More Accurate, Credible Revenue Forecasts
Key Takeaways Credible software-as-a-service (SaaS) forecasts depend on governed data, shared definitions, and scenario modeling across teams. ...
How to Reduce Sales Commission Disputes at Scale
Key Takeaways
Sales Performance Optimization: Reps Probably Aren't the Problem
If your team is doing more, but attainment consistency and margin are not improving, team effort may not be the right first place to look....