Tara Sestanovich
Tara is the Campaign Marketing Specialist at Varicent. A detail-oriented marketing strategist, Tara has years of experience working with high-growth organizations in both marketing and sales functions helping to fine-tune creative tactics to effecitvely launch core solutions to market.
Tara holds a Bachelor of Arts in Communication and Media Management from SUNY New Paltz University.
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The Role of Luck in Sales
Have you ever looked at a salesperson and wondered, ‘How did they get so lucky to hit their numbers?’ The idea of ‘provoked luck’ is...
Commission Strategy: Managing Cost of Sales
CAC? ASC 340-40? COS? Can someone please use real words? Managing cost of sales isn’t necessarily the most fun task but we’re here to help you create...
Commission Strategy: Driving Hyper Growth
You have 7 open positions, 10 new customers to onboard, and you’ve had to silence Slack because the wins channel is constantly blowing up. This...