Why Your Territory Planning is Probably Costing You (And How to Fix It)
“You can have the best sellers in the industry, but if they are running the wrong race, they are likely to lose.”
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Alejandro Bellarosa
Alejandro is the Senior Director of Product Marketing and is results-driven marketing leader with a proven track record of driving growth in global B2B SaaS companies surpassing $1B ARR. Specializing in product marketing, go-to-market strategy, and sales enablement, Alejandro has successfully expanded total addressable markets, improved customer acquisition, and increased ARR by 2.2x YoY. His expertise lies at the intersection of brand, demand, and product marketing—translating insights into strategies that accelerate revenue. His experience as a cross-functional leader has influenced the growth trajectory at some of the world's largest organizations
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The Art and Science of Enterprise Sales Target Setting
If you're like most enterprise sales leaders, setting sales targets probably involves some combination of last year's numbers, a percentage increase...
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Go From Guesswork to Growth: Using Predictive Analytics for Accurate Sales Forecasting
Sales forecasting has a direct impact on revenue predictability, resource allocation, and strategic decision-making.
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The Top Benefits of Modern Sales Planning for RevOps Leaders
As a RevOps leader, you've likely experienced the limitations of static, spreadsheet-driven sales planning. Inaccurate forecasts, sluggish reactions...
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Maximizing ROI With Sales Commission Software
As sales teams grow and incentive structures become more sophisticated, the limitations of spreadsheets and manual processes become painfully...
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Designing a Strategic Sales Action Plan to Crush Quota Consistently
You face constant pressure to close the gap between top-down revenue targets set by your leadership and the challenging realities your sales teams...
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What CROs Are Prioritizing Now: 3 Imperatives from Gartner CSO 2025
The sales organization is changing faster than it has in years. New technologies, evolving buyer behavior, and rising performance expectations are...
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Streamlining the Enterprise Sales Planning Process
Your sales planning process can determine whether your enterprise hits its revenue targets—or spends another year chasing unrealistic goals.
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How to Analyze & Optimize Sales Capacity Planning for Enterprise Teams
Enterprise sales teams thrive or falter based on their capacity planning. When it's done well, you deploy the right number of sales reps to the right...
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