How to Analyze & Optimize Sales Capacity Planning for Enterprise Teams
Enterprise sales teams thrive or falter based on their capacity planning. When it's done well, you deploy the right number of sales reps to the right...
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Alejandro is the Senior Director of Product Marketing and is results-driven marketing leader with a proven track record of driving growth in global B2B SaaS companies surpassing $1B ARR. Specializing in product marketing, go-to-market strategy, and sales enablement, Alejandro has successfully expanded total addressable markets, improved customer acquisition, and increased ARR by 2.2x YoY. His expertise lies at the intersection of brand, demand, and product marketing—translating insights into strategies that accelerate revenue. His experience as a cross-functional leader has influenced the growth trajectory at some of the world's largest organizations