Varicent Announces Former IBM Chief Economist and Chief Analytics Officer Dr. Martin Fleming as its New Chief Revenue Scientist

November 17, 2020 – Toronto, ON – Varicent, the leading provider of next-generation Sales Performance Management (SPM) software, is pleased to announce the addition of Dr. Martin Fleming to the Varicent team as Chief Revenue Scientist. Dr. Fleming brings with him a wide range of pertinent industry experience, knowledge, and expertise to help strengthen Varicent’s already vibrant and robust leadership team. 

Led by CEO Marc Altshuller, Varicent is an SPM software provider, helping organizations worldwide drive growth and achieve maximum ROI for go-to-market strategies. In this newly created role, Dr. Fleming will begin by working closely with Dr. Jing Shyr, Varicent’s Chief Data Scientist, Dr. Joel Shapiro, Chief Analytics Officer, and Varicent’s product teams to complement their work focused on making Varicent the industry-leader in delivering cutting-edge capabilities across sales Planning, revenue Operations and variable Pay programs (POP).  

Dr. Fleming is skilled in data science, machine learning, AI, and go-to-market strategies. During his 20+-year tenure at IBM, he led the company’s data science function and served as IBM’s Chief Economist. Dr. Fleming has been published in several economic journals, as well as The Wall Street Journal and The New York Times. He has also recently begun as a Fellow with The Productivity Institute at the University of Manchester, where he is leading research focused on the intersection of productivity, technology, and transformation.

“Varicent helps sellers and their managers improve their productivity with powerful technology that leverages AI and machine learning,” said Fleming. Businesses who apply these types of technologies have been shown to outperform their own prior performance and, in many cases, outperform their peers. I’m excited to reunite with my former colleagues—including Marc and Jingand to work with the entire Varicent team and its ecosystem of partners and customers. It’s an exciting time as Varicent continues to infuse more and more intelligence into its platform, and as both Symon.AI and lead-to-revenue take flight.” 

“Martin is forward-thinking and innovative, with expertise in creating ground-breaking global strategies. He also has vast experience in growing both top and bottom-line performance by turning data into evidence to drive smarter decisions,” said Marc Altshuller, CEO of Varicent. “He has been a long-time champion of the deployment of technology across business processes and has a deep-rooted understanding of the critical role data and technology play in the future of SPM. He will be instrumental in helping to shape Varicent’s future roadmap, vision, and strategy. We are thrilled to have him as a part of our leadership team.”

About Varicent 

Varicent is the leading provider of innovative Sales Performance Management software focused on helping organizations Plan, Operate and Pay to drive sales performance and growth. With a full suite of solutions to assist in smarter territory and quota planning, efficient lead-to-revenue operations, and the fastest and most flexible way to pay sellers accurately and on-time, Varicent is the trusted SPM solution for customers worldwide. Varicent combines powerful SPM technology with its augmented intelligence-powered platform to enable customers to quickly and easily see and address sales trends, problem areas, and opportunities by predicting outcomes and prescribing actions to optimize revenue. To learn more about Varicent, visit 

Varicent, Varicent Software, Symon.AI, and FunnelCake are trademarks or registered trademarks of Varicent in the USA, Canada, and other countries. 


Stefanie Neyland                                              

Content Marketing Director