Varicent and Sales Confidence Team Up to Bring Leading SPM Solution and Thought Leadership to SaaS Sales Community

United Kingdom, January 1, 2021 Varicent, the leading provider of next generation Sales Performance Management (SPM) software, is pleased to announce its partnership with Sales Confidence, a growing community that champions the UK and Europe’s sales leaders and SaaS sales talent.

As the world becomes increasingly complex and challenging, sales organisations are pressed to find even more effective ways to motivate and reward sellers to drive growth. Designed to assist businesses in finding ways to increase top-line revenue and improve bottom line efficiencies, Varicent uniquely combines innovative SPM technology with its Augmented Intelligence (AI) powered platform to assist in sales planning, revenue intelligence operations, flexible and accurate payments, and evidence-based sales performance decision making.

“Our experience and expertise in sales performance management places us in a solid position in the market,” says Matt Blanchard, Vice President of Sales – EMEA. “Having been founded in 2005, acquired by IBM in 2012, and re-founded as an independent global business serving mid- size and enterprise clients, we’re well-equipped to help the SaaS sales community increase the accuracy of variable compensation payments and better align compensation plans, including total rewards, with their overall business strategies, thereby increasing sellers’ motivation and effectiveness by improving visibility to compensation plans.”

By joining forces with Sales Confidence, Varicent will bring unparalleled SPM solutions and thought leadership to the SaaS sales community and is poised to make a significant impact to the growth of businesses across Europe and beyond.

“Varicent shares our mission to help develop sales leaders and elevate the sales profession.” says James Ski, Founder and CEO of Sales Confidence. “I love the innovation they are bringing to incentive compensation and sales performance management. Despite challenges in society European B2B software sales teams are scaling rapidly and the requirement to accurately compensate salespeople is critical for their performance and teams overall happiness.” To kick off the partnership Matt Blanchard, Vice President of Sales – EMEA will be opening the first Sales and Revenue leaders event of 2021 and delivering a thought leadership talk topic to the community. To secure your spot, register for this free online event and join on at 4pm (GMT) on the 20th of January to hear from world-class speakers like Matt and network with your peers.

About Sales Confidence

Sales Confidence is a growing movement that champions the UK’s SaaS sales leaders and the next generation of SaaS sales talent. Our vision is to build the world’s largest B2B Sales community, elevate the sales profession and help sales professionals be the best they can be through achieving peak performance, mindset awareness and positive wellbeing. To find out more about Sales Confidence, please visit

About Varicent

Varicent is the leading provider of innovative Sales Performance Management software focused on helping organizations Plan, Operate and Pay to drive sales performance and growth. With a full suite of solutions to assist in smarter territory and quota planning, efficient lead-to-revenue operations, and the fastest and most flexible way to pay sellers accurately and on-time, Varicent is the trusted SPM solution for customers worldwide. Varicent combines powerful SPM technology with its augmented intelligence-powered platform to enable customers to quickly and easily see and address sales trends, problem areas, and opportunities by predicting outcomes and prescribing actions to optimize revenue. To learn more about Varicent,

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