About

Own Your Revenue Growth

Every company wants the same thing: to achieve its revenue goals. That’s why we exist. Varicent is a comprehensive SaaS company that supports the entire revenue journey, from results-driven planning and predictability to growth. We are sales performance experts fueling high-performing revenue organizations.

Our industry-leading solutions enable organizations worldwide to set smart goals and territories to maximize revenue, use AI-driven insights to make better decisions, and create incentive strategies that ultimately achieve revenue goals. 

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Varicent named
a Leader by Gartner®

2026 Gartner® Magic Quadrant™ 
for Sales Performance Management   


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Varicent ranked 1st in all evaluated Use Cases in the 2026 Gartner® Critical Capabilities for Sales Performance Management

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Varicent named

a Leader by Forrester

The Forrester Wave™: Sales Performance Management Solutions for Incentive Compensation, Q1 2025.

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We Help Revenue Leaders
Drive Growth

We build, sell, and deliver sales planning, execution, and variable pay software.

Varicent Values

Our values are the guiding principles and beliefs that define our culture, behaviors, and decision-making, serving as a foundation for our overall actions and interactions. Trust fuels all our values.

Embrace a proactive and fearless approach to your actions and decisions. Being bold means taking calculated risks, showing resilience in the face of challenges, and driving impactful and innovative solutions that shape the future of our company. It involves cultivating a growth mindset, being passionate about our goals, and remaining agile and adaptive to change.

 

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Foster a culture of continuous learning and exploration. Being curious involves seeking knowledge, being creative, and thinking outside the box to find new solutions. It encourages a collaborative spirit, commitment to performance excellence, and a drive for ongoing personal and professional growth.

 

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Create an environment of respect, authenticity, and trust where #wewintogether. Being kind means acting as an ally to others, demonstrating empathy, and fostering teamwork and partnership. It emphasizes the importance of a drama-free* workplace where collaboration and respect are paramount, and everyone feels valued and trusted.

 

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Varicent’s Leadership Team

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Marc Altshuller

CEO

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Danita Belcher

Chief Revenue Officer

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Neil Whitney

Chief Product and Innovation Officer

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Karoline Chan

Chief Human Resources Officer

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Robert Levine

Chief Financial Officer

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Callan Young

Chief Marketing Officer

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Jason Loh

Chief Growth Officer

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Nicoal Berryman

EVP, Customer Success

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matt-whitney-2

Matt Whitney

Chief Technical Officer

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Christopher Butler

EVP, Professional Services

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Company Locations

Varicent Locations Worldwide

We have team members located all over the world. Check out where our offices are.

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Toronto

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United States

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London

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Bucharest

Varicent Journey

2005

Varicent 1.0 is founded.

2010

Varicent was Canada's fastest growing company, according to PROFIT 100 Magazine, and joined the ranks as a Deloitte Fast 500 Fastest Growing Software Company in North America.

2012-2019

Referred to fondly as “the IBM Years” or Varicent 2.0. IBM invested heavily in Varicent, allowing us to release our Premium Performance and Expert editions — that meant faster processing speeds for our largest clients, and lots of exciting work for our teams.

January 2020

The IBM divestiture, which saw our founders and key alumni return to Varicent. We also acquired Symon.AI. With this technology under our belt, the real market disruption began and we hailed the beginning of Varicent 3.0.

2020-Today

Since becoming an independent company, Varicent has grown from 120 employees to over 700 and helped thousands of companies improve their revenue performance. Varicent’s history is rich, ambitious, and still being made. Twenty years in, we still believe the most exciting part is what comes next.

2005

Varicent 1.0 is founded.

2010

Varicent was Canada's fastest growing company, according to PROFIT 100 Magazine, and joined the ranks as a Deloitte Fast 500 Fastest Growing Software Company in North America.

2012-2019

Referred to fondly as “the IBM Years” or Varicent 2.0. IBM invested heavily in Varicent, allowing us to release our Premium Performance and Expert editions — that meant faster processing speeds for our largest clients, and lots of exciting work for our teams.

January 2020

The IBM divestiture, which saw our founders and key alumni return to Varicent. We also acquired Symon.AI. With this technology under our belt, the real market disruption began and we hailed the beginning of Varicent 3.0.

2020-Today

Since becoming an independent company, Varicent has grown from 120 employees to over 700 and helped thousands of companies improve their revenue performance. Varicent’s history is rich, ambitious, and still being made. Twenty years in, we still believe the most exciting part is what comes next.

Varicent Industry Recognition and Awards

Sales Compensation

Summer 2025 EMEA Regional Leader Mid-Management
Summer 2026 Europe Regional Leader Mid-market

Sales Planning

Summer 2026 Highest User Adoption Mid-Market
Summer 2026 High Performer Mid-market
Summer 2026 Best Meets Requirements Mid-market
Summer 2026 Easiest Setup Mid-market
Summer 2026 Easiest To Use Mid-market

Sales Performance Management

Summer 2026 Leader Enterprise
Summer 2026 Leader Mid-market
Summer 2026 Europe Regional Leader Enterprise
Summer 2026 EMEA Regional Leader Enterprise
Summer 2026 Canada Regional Leader
Summer 2026 Europe Regional Leader

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