Joel Shapiro
Professor Joel Shapiro, J.D., Ph.D., is Chief Analytics Officer at Varicent and Clinical Associate Professor of Data Analytics at Northwestern University Kellogg School of Management. Joel is an expert in helping organizations generate business value by building and scaling enterprise-wide analytics strategies that achieve important business goals. With a laser focus on building real and lasting business value, Joel teaches business leaders how to ensure smart analytics investment and sustainable success.
Joel holds a PhD in policy analysis from the Pardee RAND Graduate School, a JD from Northwestern University School of Law, and a BS in physics from the University of Michigan.
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How to Build a Great AI Strategy to Improve Your Sales Forecasting
What if you had a crystal ball for your sales compensation strategies? While magic may not work on sales comp planning, AI can certainly help. More...
Why You Need an AI Workbench
Can you afford to buy technology that solves just one or two business problems at a time? Probably not, which is why you need an AI workbench - a...
How AI Helps You Beat Your Sales Goals by Ideating Solutions
In this article, I offered a simple and powerful AI framework that sales leaders can use to meet and exceed their goals through better planning,...
How AI Helps You Beat Your Sales Goals: Prioritizing
In a recent article, I offered a simple and powerful AI framework that sales leaders can use to meet and exceed their goals through better planning,...
How AI Helps You Beat Your Sales Goals: Better Planning
In my last article, I offered a simple and powerful AI framework that sales leaders can use to meet and exceed their goals.
Improve Sales Performance with Predictive Analytics
First, the good news: today’s most successful sales leaders are starting to integrate AI into their operations. They know AI can lead to better...
How To Improve Sales Performance with Predictive Analytics Tools
Some of the best and most useful technologies in the sales space today are predictive analytics tools. Machine learning and AI, for the...
The Future of Sales - Invest in Analytics
In his recent blog post, Varicent’s Chief Revenue Officer, Dr. Martin Fleming, laid out a compelling vision of how selling is changing...






