Sales Performance and Incentives Software

Build Your Revenue Advantage

Getting quotas, territories, capacity, and incentives right is the hidden lever for creating competitive advantage. Varicent connects these decisions — and more — on a single, AI-powered platform. With Varicent, the revenue you can imagine is finally the revenue you can achieve.

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Turning Ambition Into Outcomes Worldwide

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Varicent named
a Leader by Gartner®

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2026 Gartner® Magic Quadrant™  for Sales Performance Management   

Varicent ranked 1st in all evaluated Use Cases in the 2026 Gartner® Critical Capabilities for Sales Performance Management

Varicent named 
a Leader by Forrester

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The Forrester Wave™: Sales Performance Management Solutions for Incentive Compensation, Q1 2025.

Our Platform

One Platform.
Everything Revenue.

Design strategy, motivate performance, and guide execution across your revenue organization. All on a single AI-driven platform.

Diagram showing Incentives, Quotas, Seller Performance, Territories, Capacity, and Data Prep + Analysis connected to a central AI Native Platform hub that guides execution, motivates performance, and designs GTM strategy — all supported by Data Orchestration and Integration With Any Existing System.

Diagram showing Territories, Quotas, Incentives, and AI-Powered Insights converging into Overlooked Opportunities.

Capture the Revenue Hiding in Your Sales Plan

Reclaim missed revenue by using AI to balance territories and keep sellers working on the right accounts. Increase sales, without adding headcount.

Diagram showing Strategy leading to Results, orbited by Plan, Target, Incentive, and Action.

Translate Strategy Into Perfect Performance

Ensure every plan, incentive, target, and action is built to advance your overall business strategy. Then adapt the whole system as priorities change.

Diagram showing Data leading to Opportunity, looped through Prediction, Patterns, Complexity, Insights, Actions, and Results.

Turn Complexity Into an Advantage

Model complex organizations, plans, and scenarios across your entire revenue organization. Maintain accuracy and efficiency, even at scale.

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Plan with Precision. Adapt Rapidly.

Leverage AI to build intelligent quota, territory, and capacity plans that align with your strategy, flex as priorities shift, and capture the revenue most plans miss.

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“With Varicent, we were able to automate functionality that was previously manual due to legacy planning solutions. This allowed us to eliminate over $1M in operational expenses.”

VP Operations, Fortune 500 Customer

Territory planning dashboard screenshot showing a U.S. sales map with territory groups, define and refine rules, and territory balancing metrics

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Get the Revenue Advantage.

"The transparency has actually reduced the number of questions significantly, whereas before it was a black box — reps wouldn't be able to see their information. This time they can close a deal today to see it tomorrow on the report."

Matthew Flotard VP, Global Finance Head of Strategic Sales, Celonis

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"The improved flexibility of Varicent allowed for a significant reduction in manual efforts and put control in the hands of business users (rather than IT), meaning changes can be made more quickly. Also, the daily, detailed visibility of performance was a significant benefit for our payees."

Sebestyén Melega Incentive Development and Operation CoE Lead, Magyar Telekom

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"We've paid 100% accurately and on time. Since we've been with Varicent, we’ve managed to reduce our administrative headcount by 70%."

Andrew Small Director Payroll & Commissions, Pitney Bowes

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