The RevOps Framework

Revenue Operations

Revenue Operations, or RevOps, is a new department that manages full-funnel operations across Marketing, Sales, and Customer Success and it has one job:to drive growth through operational efficiency across the customer lifecycle.

Adopting the Revenue Operations model into the way you do business has three main benefits:

  1. RevOps aligns everyone – RevOps keeps all departments on the same page by treating Marketing, Sales, and Customer Success as their stakeholders. This ensures every initiative has a measurable impact on the full funnel, from awareness to expansion. When teams are aligned, they generate 38% more revenue in 27% less time.
  2. RevOps creates focus – RevOps enables Marketing, Sales, and Customer Success to focus on their goals by taking on operational and technical overhead. This allows go-to-market teams to focus on their KPIs — generating leads, closing deals, and expanding accounts.
  3. RevOps simplifies everything – Identify and removes roadblocks in the customer lifecycle by enabling Marketing, Sales, and Customer Success to move faster. A simple, predictable model gives you confidence to invest in high-growth efforts, like expanding your Sales teams.

Download and read this eBook today to get an introduction to what Revenue Operations is, who can lead this function at your company, and what benefits you can expect.

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