The RevOps Framework

We believe the world has changed. Marketing, Sales, and Customer Success need to operate across the full funnel to drive growth. We call this Revenue Operations. Revenue Operations, or RevOps, is a new model embraced by organizations that manages full-funnel operations across Marketing, Sales, and Customer Success. It has one job – to drive business growth by increasing operational efficiency across the customer lifecycle.

Drive Growth Through Operational Efficiency with RevOps

The RevOps structure brings together four areas of responsibility from departmental silos: Operations, Enablement, Insights, and Tools. Incorporating a RevOps strategy into the way you do business has three key benefits. These benefits are more than surface level, they drive business results.

  1. RevOps aligns everyone: RevOps keeps all departments on the same page by treating Marketing, Sales, and Customer Success as their stakeholders. This ensures every initiative has a measurable impact on the full-funnel, from awareness to expansion. When teams are aligned, they can generate 38% more revenue in 27% less time.
  2. RevOps creates focus: RevOps enables teams to focus on their goals by taking on operational and technical overhead. This allows go-to-market teams to focus on their KPIs, such as generating leads, closing deals, and expanding accounts.
  3. RevOps simplifies everything: RevOps identifies and removes roadblocks in the customer lifecycle by enabling Marketing, Sales, and Customer Success teams to move faster. A simple, predictable model gives organizations the confidence to invest in high-growth efforts, like expanding the Sales teams.

Download and read this eBook today to get an introduction to what RevOps is, how to manage it within your organization and what benefits you can expect from adapting it.