In this What I Wish I Knew clip, Sarah Van Caster, VP, Product Marketing at Varicent, discusses the importance of collaboration in sales planning. She emphasizes to keep your sales planning processes on track and efficiently address changes, you must build alliances between the sales and sales operations teams.
This collaboration needs to happen not only between the people, but also the data and processes you have in place. This is another example of how sales planning is a complex network of connectivity.
Watch the full What I Wish I Knew episode for more discussion on how you can work towards a more collaborative approach. And learn how strategic sales planning unlocks sustainable revenue growth.