The (re)emergence of artificial intelligence (AI) has introduced new possibilities and challenges for sales and go-to-market teams. This video dives the impact AI is already having on B2B sales teams and the strategies that revenue leaders can adopt to ensure revenue security while simultaneously starting to embrace the hottest trend in tech. We explore its unprecedented innovative potential and a recommended approach for piloting this new technology as a tool to reach revenue goals more effectively.
Problem: AI is a trend revenue leaders can’t ignore, but where and how should they embrace it to support their revenue goals?
Takeaways:
How to strike a balance between leveraging AI for revenue growth and safeguarding against potential threats How B2B sales teams are leveraging generative AI successfully How to stay informed on best practices and risks in this continuously evolving, dynamic field.