Plan for Growth by Maximizing Your Sales Territory and Quota Coverage Model
Manage change, and increase revenue by 2-7% with intelligent, flexible sales planning. Accelerate planning cycles, eliminate surprises, and collaborate to achieve buy-in.
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How Are Others Handling Sales Territory Planning? Find Out.
If you feel that your territory and quota planning processes need improvement, you are not alone. Between April and May 2021, Cascade Insights surveyed 607 sales leaders and found that most feel that their territory and quota plans needs optimizing. Learn more in the new Varicent and Cascade research report, which shares groundbreaking statistics related to how companies address TQP, and ways to improve your planning.

Assess the potential of each territory by combining internal metrics and expertise with external data. Prevent revenue leaks and
ensure plans are error-free with diagnostics and interactive maps to quickly see a sales territory assessment, including coverage gaps and overlaps.
Visually construct sales territories with ease and flexibility. Utilize revolutionary battlecards for your unique combination of teams, including hierarchies like industries, products and geographies, customer and account stacking, and inclusion and exclusion rules.
Create sales quota planning strategies that motivate sellers and align with revenue expectations and growth targets. Automatically generate top-down and bottom-up allocation metrics based on your territory definitions or any quota planning metric you provide.
Develop sales trust with plans built on data and drive alignment with collaboration tools that engage stakeholders throughout the sales quota assignment and planning process. Reduce cumbersome reviews and approvals with automated workflows that manage approvals and create an auditable track of changes – all in one system.




Cumbersome and time-consuming
Get into market faster, rapidly adapt to changes, and quickly pivot your sales strategy based on financial results. Using a purpose-built territory and quota solution that automates planning mechanics, you can focus on maximizing revenue and sales territory optimization.
Market opportunity assessment
Combine internal metrics like prior-year, trailing 12-month revenues and expertise with outside data to help assess the opportunity potential within each territory, so you can right-size and balance plans for fairness.
Close the quota-pay gap
Prevent errors in seller payouts by exporting territory and quota changes into your sales compensation tool to refresh compensation calculators
Cumbersome and time-consuming
Get into market faster, rapidly adapt to changes, and quickly pivot your sales strategy based on financial results. Using a purpose-built territory and quota solution that automates planning mechanics, you can focus on maximizing revenue and sales territory optimization.
Market opportunity assessment
Combine internal metrics like prior-year, trailing 12-month revenues and expertise with outside data to help assess the opportunity potential within each territory, so you can right-size and balance plans for fairness.
Close the quota-pay gap
Prevent errors in seller payouts by exporting territory and quota changes into your sales compensation tool to refresh compensation calculators
The Definitive Guide to Sales Territory Planning and Quotas
Learn about the foundation of your sales strategy, territory and quota planning, and common planning problems associated with them.
The State of Territory and Quota Planning 2021
Find out how your peers feel about territory and quota planning in this original research report from Cascade Insights and Varicent.

Create Smarter, More Effective Territory and Quota plans
Discover the key components that can make or break your sales territory assessment and plan.
Automate Your Sales Territory and Quota Planning
Varicent enables businesses to continually refine and improve their sales strategies—from plan, operate, pay, and insights—to maximize revenues.
Sales territory and quota planning is complicated. Challenging market dynamics and increasing rate of change are making it harder and harder to get good plans out the door without losing the first weeks of the quarter.
Varicent Territory and Quota Planning is purpose-built to automate the tedious mechanics of sales territory and quota planning to help companies create more effective sales plans. Take back lost time, focus on strategies to maximize revenue, get into market faster, rapidly adapt to changes to keep up and, more importantly, stay ahead of the competition.

The Future of Sales
Want to learn how to create a sales plan for a territory? Discover insights from our Chief Revenue Scientist, Martin Fleming, on the future of sales, sales quota planning, how to optimize your sales strategies and more in this series.
Sales Leadership and Analytics
As data science and machine learning continues to grow, the ability to predict territory sales, quota planning and other measures have created new sources of value for sales teams. Learn how you can leverage analytics within your sales organization to better your territory and quota planning and achieve sales territory optimization.
How Selling Is Changing and What to Do About It
It's no secret that sales roles are changing, with new requirements expected. As the world changes, there will be a new normal when it comes to sales planning. There are new challenges both employers and sellers need to face. Read more to learn how sales territory planning is changing and what you can do about it.
Expect Sales Jobs to Return, but with New Ways of Working
Selling is a vital role for all organizations. In a world forever changed by COVID-19, selling will very likely change in important ways. Read Martin’s article and learn how territory planning software and other ways of working will impact your sales planning and strategies.
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