Varicent Announces Partnership with Institute of Sales Management Focused on Elevating Sales Performance Management

United Kingdom, January 1, 2021Varicent, the leading provider of next generation Sales Performance Management (SPM) software, is pleased to announce its partnership with the Institute of Sales Management (ISM), an organisation representing sales professionals across the world since its inception in 1911.

Displaying dedication and commitment to supporting sales communities worldwide, Varicent’s partnership with ISM is designed to bring thought leadership and innovative solutions in sales performance management, including incentive compensation management, territory and quota management, revenue intelligence operations and more.

“We’re excited to be partnering with the ISM, a long-standing organisation that promotes the professionalism and integrity of sales. Since 1911, the ISM has been held in high regard by countless notable professionals and Royals in the United Kingdom for their contribution and support to the sales community. This year, we’re proud to play an integral role in supporting this community by sharing our experience and expertise in SPM such that sales professionals feel equipped and motivated to improve sales performance and drive business growth.” - Matt Blanchard, Vice President of Sales – EMEA

‘This will provide our membership and our wider community the ability to gain a greater understanding of what Varicent can offer as we hear from not only their senior leadership, but also the rest of their team. We will be providing them with the ability to showcase their expertise and participate across features within our Winning Magazine, Webinars, Mailings, Events and a whole host of other areas. This is the page where you will find all this information as the ISM takes steps to showcase everything that Varicent will be undertaking and we hope (as we do with all our partnerships) that our members will be able to gain benefit from their outreach as well.’ - Adam Brook, Sales & Membership Marketing Director – ISM. 

Through thought leadership, industry guidance and technology, Varicent’s partnership with the ISM will provide various ways to assist and support sales professionals worldwide as they navigate through a constantly changing and increasingly complex environment.

About the Institute of Sales Management

Since 1911, the Institute has striven to be the authoritative voice of selling and the custodian of sales standards, ethics and best practice throughout its existence. Now rebranded as the Institute of Sales Management, it exists to promote the professionalism and integrity of sales by providing internationally recognised learning opportunities, thought leadership, peer to peer guidance and advice and industry related news and information. For more information on the Institute of Sales Management, visit

About Varicent™

Varicent is the leading provider of innovative Sales Performance Management software focused on helping organizations Plan, Operate and Pay to drive sales performance and growth. With a full suite of solutions to assist in smarter territory and quota planning, efficient lead-to-revenue operations, and the fastest and most flexible way to pay sellers accurately and on-time, Varicent is the trusted SPM solution for customers worldwide. Varicent combines powerful SPM technology with its augmented intelligence-powered platform to enable customers to quickly and easily see and address sales trends, problem areas, and opportunities by predicting outcomes and prescribing actions to optimize revenue. To learn more about Varicent, visit

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