Sales Planning

Connected GTM planning on the path to anticipating and activating change

The business world is changing at a rapid pace. The key to success lies in a company's ability to not only anticipate change but effectively implement it. 

In Part I of this series, Varicent’s Director of Product Marketing, James Mulligan, and Senior Director, Product Marketing, Curtis Schroeder, explore why most companies struggle to be truly "change capable" and how connected Go-To-Market (GTM) planning plays a pivotal role.

Watch and learn: 

  • Why the rate of change in our businesses is accelerating and the impact it has on overall performance.
  • How a company's sales performance is linked to its capability to proactively anticipate and implement change.
  • The common pitfalls that prevent most companies from becoming truly "change capable" in today's dynamic business environment.