On-Demand Webinar
Next-Gen GTM Planning: Moving Beyond Spreadsheets
Stop fixing bad sales plans. Build them right from the start—learn how with leaders from Varicent, KPMG and McKesson.
Why Watch this Webinar?
Misaligned sales planning isn’t just an operational headache—it leads to missed revenue, underutilized talent, and deals left on the table. For RevOps leaders, manual processes and reliance on spreadsheets too often produce unbalanced territories, a frustrated sales team, and incentives that don’t drive the right behaviors.
This webinar is about a better way to plan—one that’s more sophisticated, more aligned, and built for how revenue operations teams actually work.
If your planning process isn’t keeping up with your business, it’s time for a change. Don’t let bad planning hold your team back. Watch now to rethink GTM planning.
What You Will Learn?
We’ll break down:
- Why outdated planning leads to wasted effort and lost revenue
- How to move beyond spreadsheets without overhauling everything at once
- What leading companies are doing to build smarter, more effective GTM plans
Speakers

Alejandro is the Senior Director of Product Marketing and is results-driven marketing leader with a proven track record of driving growth in global B2B SaaS companies surpassing $1B ARR. Specializing in product marketing, go-to-market strategy, and sales enablement, Alejandro has successfully expanded total addressable markets, improved customer acquisition, and increased ARR by 2.2x YoY. His expertise lies at the intersection of brand, demand, and product marketing—translating insights into strategies that accelerate revenue. His experience as a cross-functional leader has influenced the growth trajectory at some of the world's largest organizations

Walt is a sales and operating partner with more than 20 years of experience developing business with and serving clients ranging from start-ups to Fortune 500 companies. Walt is known for helping companies transform sales and operations, often leveraging new technologies, to drive double digit top and bottom-line growth. He has deep expertise in developing organizational, operating model, and go-to-market strategies required to enable and scale recurring revenue and subscription-based business models.
