Addressing Critical Gaps in Modern SPM Operations

Louis Fernandes is a senior software executive and revenue leader with more than two decades of experience building, leading and transforming commercial organisations across enterprise technology, SaaS and data-driven businesses. He has held senior roles at global technology vendors including SAP, HPE, SAS and Acxiom, as well as scale-up and growth-stage companies such as Basware, HRS and Uberall.

Across his career, Louis has operated at the intersection of revenue leadership, general management and go-to-market transformation. His experience spans regional and international P&L ownership, enterprise sales leadership, market expansion, commercial restructuring, sales and marketing alignment, and executive-level operating cadence.

Louis is the Founder of Magnitude 10 Associates, where he works with SaaS and technology leadership teams as a Fractional CRO and go-to-market advisor. He supports founders, CEOs and private equity investors to strengthen revenue leadership capability, diagnose commercial constraints, and design operating systems that improve focus, accountability and execution.

He is also the author and host of What’s Broken in GTM and How to Fix It, a Winning by Design Growth Institute contributor, and co-author of the Revenue Operating Governance working paper. Louis has guest lectured at the London School of Economics and was recognised as a Top 50 EMEA Revenue Leader in 2023, reflecting his contribution to the revenue leadership community and his track record in building high-performing commercial organisations.

Omid Mehrzad brings 20+ years of experience helping organizations design, implement, and evolve Sales Performance Management environments. He has dedicated his career to the intersection of incentive compensation strategy, technology, and operations, building solutions designed for scale and adaptability.

A techno-functional leader by background, Omid has worked across both the software and consulting sides of the industry, leading enterprise implementations, modernization initiatives, managed services programs, and the development of tools and frameworks that shape how SPM operations run behind the scenes. Most recently, he has been leading InnoVyne’s innovation efforts around AI-enabled SPM.

Curtis Schroeder brings nearly 15 years of experience helping organizations optimize sales and marketing strategy, spanning Fortune 100 enterprises and high-growth mid-market teams. He has held leadership roles at Oracle and Gartner and now leads Research & Insight at Varicent, equipping revenue leaders with data-backed insights to design smarter go-to-market strategies. Curtis holds a Ph.D. from Oklahoma State University and is completing a post-doctoral fellowship at Texas A&M University. His research focuses on sales strategy, motivation, and organizational systems, with work published in leading academic journals.