Part II: Sustaining revenue growth through supply chain disruptions

In an interconnected global marketplace, businesses are increasingly confronted with the complexities of sustaining revenue growth while grappling with disruptions in their supply chains. Moreover, the alignment between sales teams, customer expectations, and manufacturing capabilities poses its own set of challenges. This video delves into a dual concern: navigating through supply chain disruptions and ensuring sales plans and compensation strategies contribute to realistic promises, allowing manufacturing teams to meet customer demands effectively.
Problem: sales and manufacturing realities often work against each other; how do these teams better partner to capitalize on market potential while mitigating the impact of supply chain disruptions.
  • Utilizing data analytics and insights can empower businesses to make informed decisions regarding sales projections, production capacities, and supply chain vulnerabilities. This data-driven approach enhances strategic sales planning and risk mitigation.
  • By proactively addressing supply chain challenges and optimizing sales compensation strategies, businesses can better position themselves for growth despite uncertainties.
  • Sales compensation strategies need to encourage sales teams to make promises that can be realistically fulfilled by manufacturing teams. Balancing sales targets and customer expectations with operational feasibility is crucial for long-term growth.