Channel Incentives Are the Revenue Lever You’re Not Pulling

With Varicent Channel Incentives, you can finally align partner behavior to your revenue goals, automate manual tasks, and track ROI for both sides. Partners will know what to sell, why it matters, and what they’ll earn, so they can act faster and sell smarter.

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Why Traditional Channel Incentives Don’t Work

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Most channel incentive programs aren't built to maximize results. They still run in spreadsheets or legacy systems, are hard to explain, and rarely make a clear connection between outcomes and payment.

That makes it nearly impossible for you to measure ROI, spot what’s working, or guide partner behavior. Partners don’t know how to earn more effectively, and you risk overspending without knowing what drives results.

Only 22% of partners have real-time access to their incentive progress. When you make incentive programs easier to understand and faster to earn from, partners prioritize your brand.

Without transparency and alignment, motivation drops and so does your revenue.

You want partners to act like an extension of your sales team. But if they don’t understand the strategy or see the reward, they won’t deliver like one.

A Smarter Way to Incentivize Your Channel

We treat channel incentives like the sales performance tools they are.

Your channel drives a major share of your revenue. It deserves more than blackbox admin. Varicent Channel Incentives gives you the tools to:

  • Align partner behavior with your go-to-market strategy
  • Give partners full visibility into what to sell, how to sell it,
    and who to sell it to
  • Eliminate spreadsheets, delays, and overpayments
  • Track what’s working, what’s not, and pivot fast
  • Automate payouts and performance updates so partners always know what they’re earning and why

Your partners get a better experience. You get better results.

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What You Can Do With
Varicent Channel Incentives

Build Partner Loyalty with
Transparency

Clear, personalized reports make it easy for partners to understand what they’ve earned, how they earned it, and how to maximize their earnings. No confusion, only trust.

Track What’s Working,
Fix What’s Not

Get a real-time view into partner sales, program impact, and ROI. Adjust incentives quickly, using data that's always accurate and up-to-date.

Automate Payouts and Admin

Design incentive structures that match your go-to-market strategy, not just what’s easy to manage. From rebates to SPIFFs to tiered programs, Varicent gives you the flexibility to motivate the right behaviors at scale.

Use AI to Maximize Opportunity

Use AI-powered insights to identify top
performers, spot missed opportunities, and 
fine-tune your program.

Channel Incentives in Action

67%

of companies now track sourced revenue from partners

80%

of businesses are transforming their partner programs to optimize performance

13.6%

13.6%

increase in channel incentive budgets reflects their growing impact on revenue

Source: The Alexander Group - Channel Partner Go-to-Market Benchmark Study

Designed for Every Role

Channel Partners

Channel & Partner Leaders

Build stronger relationships with clear incentives and real-time visibility. Align goals, reduce friction, and keep top partners selling your solutions, not someone else’s.

Finace Partners

Finance & Revenue Teams

Improve forecasting. Control spend. Prove ROI on every dollar.

Sales Ops

Sales Ops & Compensation Teams

Cut admin time. Stay compliant. Get back hours with automated workflows and reporting.

When Partners Know How They Win, So Do You

Make every dollar count. Book your demo to see how Varicent Channel Incentives helps you build programs partners trust and reward the behaviors that grow revenue. What to learn more? Review the latest report from our trusted partner, OpenSymmetry, on how a channels Incentive program can amplify your partner strategy.

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