The RevOps Maturity Model

Fix A Leaky Funnel & Align The Right Teams

Organizations that align their revenue engine pre- and post-sale grow faster and more profitably than those that aren’t aligned. Revenue operations makes alignment easier by defining a clear set of accountabilities and actions, then formalizing the elements that expand the potential for alignment to succeed.

Even though it’s generally accepted that a dedicated revenue operations function significantly improves the efficiency and effectiveness of go-to-market teams (Sales, Marketing, and Customer Success), many organizations continue to struggle with rallying key stakeholders around a common set of principles to guide alignment.

To make alignment easier, we’ve created the Revenue Operations Maturity Framework, a model to help leaders assess their own level of maturity. With key questions for discussion, along with recommendations to help teams move towards maturity, this framework is designed to help leaders identify friction points in their revenue operations function and facilitate conversations to help align their teams.

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