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The RevOps Maturity Model

Organizations that align their revenue engine pre- and post-sale grow faster and more profitably than those that aren’t aligned. Revenue operations makes alignment easier by defining a clear set of accountabilities and actions, then formalizing the elements that expand the potential for alignment to succeed.

Even though it’s generally accepted that a dedicated revenue operations function significantly improves the efficiency and effectiveness of go-to-market teams (Sales, Marketing, and Customer Success), many organizations continue to struggle with rallying key stakeholders around a common set of principles to guide alignment.

To make alignment easier, we’ve created the Revenue Operations Maturity Framework, a model to help leaders assess their own level of maturity. With key questions for discussion, along with recommendations to help teams move towards maturity, this framework is designed to help leaders identify friction points in their revenue operations function and facilitate conversations to help align their teams.

The RevOps Maturity Model

We believe the world has changed. Marketing, Sales, and Customer Success need to operate across the full funnel to drive growth. We call this Revenue Operations. Revenue Operations, or RevOps, is a new model embraced by organizations that manages full-funnel operations across Marketing, Sales, and Customer Success. It has one job – to drive business growth by increasing operational efficiency across the customer lifecycle.

Drive Growth Through Operational Efficiency with RevOps

The RevOps structure brings together four areas of responsibility from departmental silos: Operations, Enablement, Insights, and Tools. Incorporating a RevOps strategy into the way you do business has three key benefits. These benefits are more than surface level, they drive business results.

  1. RevOps aligns everyone: RevOps keeps all departments on the same page by treating Marketing, Sales, and Customer Success as their stakeholders. This ensures every initiative has a measurable impact on the full-funnel, from awareness to expansion. When teams are aligned, they can generate 38% more revenue in 27% less time.

  2. RevOps creates focus: RevOps enables teams to focus on their goals by taking on operational and technical overhead. This allows go-to-market teams to focus on their KPIs, such as generating leads, closing deals, and expanding accounts.

  3. RevOps simplifies everything: RevOps identifies and removes roadblocks in the customer lifecycle by enabling Marketing, Sales, and Customer Success teams to move faster. A simple, predictable model gives organizations the confidence to invest in high-growth efforts, like expanding the Sales teams.

Download and read this eBook today to get an introduction to what RevOps is, how to manage it within your organization and what benefits you can expect from adapting it.

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