Bill Hobbib

Chief Marketing Officer


Bill Hobbib is a seasoned executive marketing leader with over 30 years of experience driving exponential growth and generating significant value for high-growth private equity and venture capital-backed companies, as well as publicly-held companies. At Varicent, as Chief Marketing Officer, he oversees all marketing activities, including product and category messaging and positioning, demand generation, enablement, brand awareness, and customer and partner marketing.

Having played a key role in the success of six unicorns, Bill has led teams that have been instrumental in generating hundreds of millions in new revenue. His experience includes senior marketing leadership roles at firms such as Oracle, Bullhorn, and AI/ML pioneer, DataRobot. He is passionate about building world-class, scalable marketing-driven growth engines powered by exceptional people and teams, strategic positioning, and robust pipeline-building.

A 3-time chief marketing officer, Bill has a B.S. degree in Computer Science and Engineering from MIT and an MBA from the University of Chicago Booth School of Business.