Varicent Blog

Varicent: Leader in the 2026 Gartner Magic Quadrant for SPM

Written by Tom Bennett | Jul 7, 2026 1:36:00 PM

We are excited to share that Varicent has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Sales Performance Management, recognized for Completeness of Vision and Ability to Execute. This marks Varicent’s eighth consecutive recognition as a Leader.

Check back soon for a complimentary copy of the full report!

We believe this recognition reflects our continued investment in delivering an AI-powered SPM platform that helps organizations uncover opportunities faster, pivot quickly, and drive revenue growth by connecting quotas, territories, compensation, capacity, and performance on a single platform. 

Gartner delivers actionable, objective insight to executives and their teams. Its expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities. The Gartner Magic Quadrant evaluates vendors based on their Ability to Execute and Completeness of Vision. We are honored to be included among the recognized vendors in this important report.

We feel this recognition is a testament to our continuous innovation, our industry vision, and our commitment to giving global organizations teams cutting-edge tools that unlock revenue and create more opportunities to succeed.   

 
Frequently Asked Questions (FAQ)

How are vendors evaluated in the Gartner Magic Quadrant for Sales Performance Management?

Gartner evaluates each vendor on two dimensions: Ability to Execute and Completeness of Vision. Vendors are then positioned as Leaders, Challengers, Visionaries, or Niche Players based on how they perform against those dimensions.

What does it mean to be named a Leader in the Gartner Magic Quadrant?

Leaders are the vendors Gartner positions in the Leaders quadrant, based on both their Ability to Execute and Completeness of Vision. Varicent was named a Leader in the 2026 Gartner Magic Quadrant for Sales Performance Management for the eighth consecutive time.

Why does the Gartner Magic Quadrant for SPM matter when choosing a vendor?

For buyers, the Magic Quadrant is a useful starting point for understanding the SPM market and which vendors lead it. It helps teams see the landscape before they build a shortlist.

What should enterprises look for in sales performance management software?

SPM software helps organizations plan, manage, and improve how their sales teams perform. Enterprises typically look for one connected system that brings together sales planning, territory and quota management, incentive compensation management, and performance analytics, so revenue leaders can align plans with outcomes. Varicent believes its connected, AI-native approach is what earned its recognition as a Leader.

Where can I read the 2026 Gartner Magic Quadrant for Sales Performance Management?

A complimentary copy of the report will be available soon. Check back for more updates.

Learn more about the Magic Quadrant

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