Growth in Plain Sight: You're Not Missing Revenue. You're Misplacing it.
You can’t fix what you won’t face. 44% of leaders say talent gaps are the #1 blocker to growth. But only 20% are doing anything about it. Instead of fixing internal misalignment, most are doubling down on external plays: tools, tech, territories. The result? Millions lost in plain sight.
This report reveals early findings from Varicent’s 2025 Market Spotlight, based on insights from over 1,400 revenue leaders. See what’s quietly killing performance, and how top teams are fixing it.
Download now for early insights and to get notified when the full report drops in June.
Misalignment is quietly killing revenue
92% say internal misalignment causes revenue loss. Most say they’re losing 6 to 15%! That’s millions in lost revenue when planning, comp, and execution don’t work together.
Great sellers can’t fix a broken system
Top talent still fails if the setup is wrong. Bad quotas, mismatched territories, and rigid processes take down even your best reps. The companies that grow? They build systems that support performance, not block it.
Who Is It For?
RevOps and Sales Ops Leaders
Expected to connect strategy to execution, but left without the tools or support to
make it work.
Sales Planning Teams
Trying to hit goals with broken handoffs, shifting targets, and misaligned priorities.
Compensation Professionals
Building plans to drive performance, but stuck in systems that slow everything down.
Ready to spark growth from the inside?
Sign up for early access to see what the best teams are doing differently. Get the full report delivered in a few weeks when it is available.
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