Varicent - Press Releases

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April 17, 2012 (Sydney, Australia) – Leading Sales Performance Management (SPM) and incentive compensation software provider, Varicent, today announced the appointment  of two key Australian distributorships with Melbourne-based implementation partner Astral, and performance management specialist Protogenea. 

Having recently established its own direct presence in Australia, the agreements with Astral and Protogenea further underpins Varicent’s commitment to the region and expands its ability to meet the accelerating growth for quality SPM solutions in the ANZ marketplace.

Commenting on the partnerships, Varicent ANZ Country Manager, Keith Flanagan, said, “With Astral and Protogenea now on board, Varicent has a much greater sales presence in Melbourne and Sydney. These partnerships offer local entry into key markets of ours, including Financial Services, Telco and Retail. We are delighted to be working closely with both the Astral and Protogenea teams, and look forward to expanding the Sales Performance Management market here in Australia. ”

Astral CEO, Marie Felsbourg, said, “We’re very excited to be working with Varicent. The strength of its offering, as well as the ever-present need amongst high employing Australian and New Zealand based organizations for effective sales performance and incentive compensation management, makes this partnership a smart decision for Astral.”

Protogenea CEO, Raj Dindayal, said, “Our business helps organizations increase their sales performance and drive bottom line through their front line.With many of our customers already in key SPM vertical markets, there is a natural fit between Varicent and Protogenea. Our customers will benefit greatly from Varicent’s solutions and demonstrated experience in the global market. We look forward to further developing this exciting new partnership.”

About Astral:

Astral Consulting has been in business since 2000 being founded by a group of business and technical consultants, having extensive experience with the delivery of business driven solution applications.

Astral Consulting provides strategic consulting and project implementation services that deliver identifiable business benefits to our customers - such as improving productivity, reducing operational costs, increasing customer satisfaction. Our approach focuses on our customers’ business needs and target capabilities to determine appropriate solutions.

Having delivered over 50 successful implementation projects and an equivalent number of consulting engagements in Australia and New Zealand and the Asia Pacific Region, their experience is broadly-based, with customers across a broad range of industries including Utilities and Resources, Telecommunications, Financial Services, Government, Manufacturing and Life Sciences sectors. 

About Protogenea:

Protogenea Pty Limited provides solutions to businesses that increase their sales effectiveness and lift their bottom line performance.  Based in Sydney Australia, Protogenea optimises sales effectiveness thought analysis, identification and intervention that release salesforces to perform at their optimum. Protogenea solutions reduce sales cost, sharpens sales focus and raises business profitability. For more information, visit www.protogenea.com.au

About Varicent Software Incorporated

Varicent Software Incorporated, a global pioneer in Incentive Compensation and Sales Performance Management, delivers innovative, industry-leading solutions for finance, sales, human resources and IT departments in high-performing companies across industries. Varicent solutions streamline administrative processes, maximize efficiencies and drive improved sales performance. In addition to ranking in the top 5 two years running, in the PROFIT 200 list of Canada’s Fastest Growing Companies by PROFIT Magazine, Varicent was named the highest overall “hot” vendor in the Ventana Research 2011 SPM Value Index, and was ranked the fastest growing software company on Deloitte’s 2010 Technology Fast 500. For more information, visit www.varicent.com or connect with us on the Varicent Blog, Twitter, Facebook and LinkedIn.